Do You Know What Success Looks Like? Marketing Plans and ROI

Join renowned legal marketing veteran, Jayne Navarre, currently web strategist and managing director of LawGravity.com, as she presents a case study on creating an actionable marketing plan. Jayne will guide attendees through the steps of creating a plan, an accompanying budget, and tracking methods. The presentation will also provide tips on how to organize and format marketing plans for execution and tracking. Attendees will take away templates and helpful handouts refined over years in the trenches to help plot goals, strategies, objectives, tactics, related expenditures, and staff resources.

Jayne Navarre, www.lawgravity.com

Nationally known legal marketing veteran Jayne Navarre leads LawGravity, supported by a global network of legal marketing analysts, public relations practitioners, Web technicians, copywriters, designers, and other professionals. To each project she brings her hands-on experience leading advanced Internet initiatives in law firms.

A former international director of the Legal Marketing Association with substantial in-house corporate law firm marketing know-how, she boasts extensive experience in building infrastructure, creative communications, marketing technology, CRM, public relations, and business development culture for law firms.

Her expertise extends to growth strategies (including acquisitions, mergers and geographic expansion), positioning law firms, and developing niche practices, offices, and ancillary services. Her noted planning and strategy acumen rests on experience in primary and secondary research and data analysis.

Special thanks to Paragon Bank for sponsoring this event.