Creating Meaningful and Effective Advertising

“Wow – that was a great ad!” We’ve all made that comment after seeing/hearing a particular ad. The real question that needs to be asked is “Was that really a great ad?”

For a retailer, great advertising is measured at the cash register. For a law firm, we count case load. In this presentation, Ronald Heider with The Primm Company will share what it takes to create a great ad. Our definition of a great ad in NOT measured in brand awareness, TOMA or share of voice. Our criteria for a great ad are quite simple: Did the phone ring and have new cases been opened? Those in attendance will receive a fresh insight for making their firm shine bright in the midst of a crowded and competitive marketplace. We’ll also share a few cost-saving tactics when producing ads that have a national look and feel on a local budget.

Ronald Heider is the Director of Client Services for The Primm Company, a full service advertising agency based in Norfolk, Virginia. Ronald has more than 20 years of experience in the advertising industry, having served clients throughout the Great Lakes region as well as the Eastern seaboard including NYC, Philadelphia, Baltimore and Washington DC. The Primm Company has been serving clients for more than 30 years and has worked with multiple law firms on advertising campaigns.

Special thanks to All State Legal for sponsoring this event.