Building and Sustaining a Sales and Marketing Culture at Your Law Firm

LMA Virginias February Program:
Building and Sustaining a Sales and Marketing Culture at Your Law Firm

Despite the best of intentions, law firms often fall short when trying to build strong marketing and business development cultures. This session looks at the keys to success, regardless of firm size or practice areas. Participants will learn:

    • The importance of realistic and specific planning;
    • Resources required for effective marketing programs;
    • Ways to monitor activity and establish accountability;
    • Rewards and incentives for desired behavior, and
    • How to manage lawyer expectations.

This session is highly interactive and will give attendees an abundance of proven, practical ideas and suggestions to improve the marketing programs at their law firms.

Presenter John Remsen, Jr. is widely recognized as one of the country’s leading authorities on law firm marketing. After serving as in-house marketing director at two major law firms, John formed The Remsen Group, a marketing consulting firm that works exclusively with law firms to help them develop long-term marketing strategies and implement proven, cost-effective business development programs. Since 1997, he has worked with over 150 law firms and thousands of lawyers. Most of his clients are mid-size commercial law firms with offices in the Southeastern United States.

Click here to register.

When:
February 12, 2008 11:30 AM - 1:30 PM Eastern Time Zone
 
Where:
Virginia Crossings Resort
1000 Virginia Center Parkway
Glen Allen, VA
 
Fee:
Event Registration
Member Rate:  $40 
Guest Rate:  $55
 
RSVP by:
February 7, 2008

Special thanks to Virginia Lawyers Weekly for sponsoring this February program.