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• Freda L. Colbourne – CEO, Edelman Canada
• Jim Middlemiss – Legal Post Editor, The National Post
• Jacquie McNish – Senior Writer, Report on Business

Canadian law firms face increasing pressure to become more media savvy. Being quoted or interviewed by the press – be it in the paper, on the radio or on TV – is now considered a key deliverable of law firm marketing departments. Getting your firm's name in the press is an excellent way to raise awareness of your firm, its lawyers and their areas of expertise. Positive media attention also attracts new clients and assures existing clients that they have the right firm for the job.

Please join us on Thursday, June 19th for a panel discussion with media specialists and journalists to gain insight into what is important in developing and implementing a media strategy.

Event & Registration Details:

Thursday, June 19th, 2008

Toronto Board of Trade
4th Floor - Rooms A, B, C, D
1 First Canadian Place
Toronto, ON (at street level by Adelaide entrance, between Timothy's and Fairweather)

11:30 a.m.–12:00 p.m.: Registration & Buffet Lunch Available
12:00 p.m.–1:30 p.m.: Program

$55 for LMA members / $75 for non-members

If you would like more information about this event, please feel free to contact Nanette Matys or Lynda Monteith.

To register, download and transmit this registration form.

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