Strategies — The Journal of Legal Marketing
CURRENT ISSUE: "SALES AND BUSINESS DEVELOPMENT IN THE LAW FIRM"
Now more than ever, legal marketers are being called on to identify and bring in new business for their law firms. This issue of Strategies outlines new approaches to get clients in the door, including building a niche practice, storytelling, and using predictive analytics and emotional intelligence.
Strategies magazine is the leading law firm marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).
As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.
Here is a sneak peek at the most recent posts from Strategies+ blog: