Introducing the first issue of The Edge, LMA’s Southern California Chapter quarterly newsletter. In this and upcoming issues, look for snappy profiles about upcoming speakers at our events, learn what’s hot in Orange County, get quick fix solutions to sticky marketing, business development and PR challenges, and learn about your fellow marketing colleagues and much more!
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The Edge
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Volume 1
May 2008
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Meet Our Speakers
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Robert and Mindy will be presenting "Lead, Follow, Or Get Out Of The Way" on May 22. Please see "Save the Date" feature below for more details.

Robert Fortunato
Currently reading: "A Pattern Language" by Christopher Alexander. It is related to the net-zero energy/ zero carbon, green renovation of our home and office. We are doing it in partnership with So. Cal. Edison who chose our project as the cornerstone "case study" for their net-zero initiative. Their (and our) goal is to use the project to help change energy policy in the state.
People complaining about things but not contributing to a solution.
Favorite restaurant: Off Vine in Hollywood or the Ahwahnee Dining room in Yosemite
Mindy Danna
Currently reading: "Learning Like a Girl - Educating our Daughters". One of my daughters is about to "graduate" from a public elementary school. We have spent much time this year searching for a middle school for her for next year. This process has raised many issues/ questions for us relative to what kind of place constitutes the best kind of learning environment for our child (public, private, parochial, all girls, big, small, urban, suburban, subject focused, arts and on and on...) What ever happened to "There's your bus stop. I will see you at 3:00"?
I spend my free time: With my six year old son, Carter. It is the age of wonder, where the impossible is still possible - gotta love that.
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Save the Date! May 22
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"Lead, Follow, or Get Out of the Way... Is that Any Way to Talk to Your Managing Partner?"
This program presented by Robert Fortunato and Mindy Danna, which is consistently rated "best of conference," will help you lead pivotal situations that determine your success and failure at your firm. Discover the skills you need to lead and manage difficult situations with bosses, clients, peers and subordinates.
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| Solutions |
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QUICK TIP: Editing the same piece over and over again? Try reading it out loud to yourself. Your ears will pick up errors that your red pen missed.
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| location, Location, LOCATION! |
| If you haven't been to the new Javier's location in Crystal Cove, you best be on your way! The location boasts breathtaking views, beautiful decor and the usual sensational food and fun atmosphere that Javier's is known for. Check out http://javiers-cantina.comand make your reservation today. |
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| LMA Southern California Quick Links |
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| Thank you to our sponsors... |
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| Feedback, Questions, Suggestions, Reservations for next event?
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