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Lawyers can be effective business developers AND they don't have to copy the firm's best rainmaker to do it. The secret is figuring out what they enjoy and building a go-to-market strategy that is based on their strengths, interests, and goals. You'll learn how to blend the personalities of each individual with the principles of client development without attempting to change personalities or capabilities.
By attending this special presentation, you'll take away:
- How to help lawyers identify key strengths and interest
- How to assist lawyers in identifying target markets given their interests
- Ideas for personalized building of relationships with target clients
- Ideas for building trust between lawyers and targeted clients
Craig Brown is a consultant with the David Freeman Consulting Group. He has worked with law firms for over twenty years as a Lawyer, Business Developer and Trainer. As founder and president of Modena Seminars, he has conducted thousands of seminars and trained new consultants in seminar based business development consulting. He uses his interviews of hundreds of lawyers to help clients discover and use key strengths to build relationships that lead to strong books of business and satisfying careers.
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