Navigation
 

LMA Webinar Series - Lessons From the Trenches - From CRM Survival to Success

Event Type: Educational

Date: Nov 19, 2008 - Nov 19, 2008

Hosted By: Southern California Chapter

November 19, 2008

 

 
Jim Henderson
Manager, Client Services 
Clark Hill PLC

LMA Webinar Series Presents:

Lessons from the Trenches – from CRM Survival to Success
Two Veterans from Mid-size Firms Share CRM Lessons and Best Practices

Presented by:
Christina Fritsch JD
Business Development Consultant, Clients First

Vicki Scruggs
Executive Director, Bone McAllester LLP

Jim Henderson
Manger Client Services, Clark Hill PLC

Date:

November 19, 2008

Time:
11:00 am - 12:30 pm Pacific   —   12:00 pm - 1:30 pm Mountain
1:00 pm - 2:30 pm Central   —  2:00 pm - 3:30 pm Eastern

 

Fees:
$99 Full Member     $149 Limited Member     $199 Non-Member

Register:
To register online click here.
To download a printable registration form click here Purchase one seat license (fee) and provide in-house training for your entire staff. Invite as many people as you like to view this program from one computer and learn from two legal marketing experts. Can't make it on November 19th? Register now and a program link will be sent to you for later viewing.

 

According to respected business research organizations, up to 80% of CRM implementations fail to meet expectations - resulting in a tremendous loss of money, time, resources and credibility. The good news is that they don't have to. With the right strategy, planning, and processes in place, a CRM implementation can actually improve client service, strengthen relationships and increase firm revenue.

Whether you are leading a new CRM initiative at your firm or trying to enhance the success strategy of your current implementation, this presentation will address some of the most common CRM challenges you may face and will provide you with best practices, ideas and effective solutions for success.

Topics covered will include:

  • Gaining management buy-in
  • Setting the proper expectations
  • Fostering communication
  • Keeping it simple
  • Rollout Planning
  • Working with the experts
  • Attention to data quality
  • Understanding firm culture

Moderator:
 As a Business Development Technology Consultant, Chris Fritsch works together with top law firms across the country to help them select and implement the right technology solutions to support their Business Development efforts and maximize their return on investment. She also writes and speaks nationally on topics including legal technology, client relationship management, business development, relationship intelligence, competitive intelligence, web marketing and the use of technology to enhance profitability.

Panelists:

 

Jim Henderson

Manager, Client Services

 

Clark Hill PLC

Vicki Scruggs
Executive Director
Bone McAllester