'Green marketing' can be tricky
'Green marketing' can be tricky Denver Business Journal - by Mark Harden Denver Business Journal
Growing interest among Americans in a healthy, sustainable environment has many marketers seeing green.
With opinion surveys showing that consumers are fretting about climate change, energy supplies and chemicals in their food, the opportunity for "green marketing" messages emphasizing environmental values is obvious -- and in Colorado that's more the case than in most states.
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Authors: Mark Harden
Published Date: 06/20/2008