Client Interviews

In a competitive market, where more and more law firms are competing for a piece of the client pie, firms that differentiate themselves often come out on top. But just how do law firms do that? They do it by understanding why clients hire them in the first place and the critical elements that lead in-house counsel to keep firms on their rosters through management changes, consolidation efforts, and turbulent economic times. Firms that know their clients’ needs inside and out win the business development game and effectively manage long-term client growth.

Marketing Evolutions has conducted in-depth interviews with legal decision makers from Clear Channel Communications, Wal-Mart, LiveNation, Office Depot, American Eagle Outfitters, FedEx, U-Haul International, Del Monte Foods, Halliburton, and many other brand-name companies to understand, from an in-house counsel perspective, what law firms need to do to maintain top clients and secure greater market share. Join us on October 14 to hear what these companies have told us and how your firm can use client satisfaction programs to their best competitive advantage.

Presenters:

Martha Cusick Eddy – Martha, Partner with Marketing Evolutions LLP, helps companies build sustainable client relationships and carve out defensible market positions that offer long-term competitive advantages. In her 17-year career, she has worked with lawyers to research and define their markets, identify market and sales positions, and create sales and marketing initiatives that achieve results.

In developing client satisfaction programs for her clients, Martha has interviewed hundreds of senior executives who hire professional service vendors at companies that include Halliburton, Office Depot, CVS Pharmacy, NuStar Energy, Del Monte Foods, HealthOne, the University of Denver, Clear Channel Communications, Quanta Services, U-Haul International, Werner Enterprises, Bosch Tools, Wal-Mart, and more.

Martha earned an M.A. in marketing communications from the University of Wisconsin at Madison, and a B.A. in Political Science from the University of Colorado at Boulder. She served as President of the American Marketing Association, Colorado Chapter, and the Rocky Mountain Legal Marketing Association. In 2003, she was named to the Denver Business Journal’s 40 Under 40 class.

Dena Wyatt – Dena, Partner and Founder of Marketing Evolutions LLP, helps companies develop and refine their marketing and business development efforts that result in an increase in market share and profits. Dena helps individuals create a stronger personal presence and brand message through improved communications with clients that build trust and yield long-term, mutually-beneficial relationships. She has experience with small family owned firms to large national and international companies. She has worked in the professional services industry since 1994 and is a former Dale Carnegie instructor and trainer.

Dena earned a BA in speech communication from the University of Denver. She has served as President of the Society of Professional Marketers, Colorado Chapter, and recently was awarded the Leonardo Award for lifetime achievement in marketing excellence.

The program includes lunch and will take place on Tuesday, October 14, 2008, from 11:30 am to 1:30 pm at Maggiano’s Little Italy, 500 16th Street, #150, Denver, Colorado. Cost is $40 (with a $10 discount for LMA members). To register, please visit the “events” section of our web site at www.rockymountainlma.com.

Please note the Chapter's policy on meeting reservation cancellations. Reservations made and not cancelled by noon on the Friday preceding the meeting will be billed for the entire registration fee. To cancel your registration, please contact Kimberly McCoy at 303.299.8030 or kmccoy@shermanhoward.com. Payment may be sent to the attention of Kimberly McCoy, Sherman & Howard LLC, 633 Seventeenth Street, Suite 3000, Denver, CO 80202-3624.