Delivering a Best-Practice-Driven Legal Marketing Program
Event Type:
Meeting
Date:
Jun 10, 2008 - Jun 10, 2008
Location:
Maggiano's Little Italy
500 16th Street, #150
Denver, CO 80202
USA
Hosted By:
Rocky Mountain Chapter
Cost:
Full Member: $30
Non-Member: $40
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Today, law firms invest in their marketing initiatives and personnel at levels exponentially greater than they ever imagined they would when they first institutionalized programs in the 80s or 90s. Truly competitive law firms have come to value professional services marketing for the central and strategic role it plays in achieving their growth and profitability objectives. Over the last 20 years, the work of legal marketers has morphed from the purely implementary to the truly strategic, and with that evolution has come increased awareness of how savvy marketers can anticipate and respond to the priorities of buyers of legal services—in effect, a set of best practices to ensure that you are developing the most effective legal marketing program.
Zeughauser Group has developed a list of those priorities and features that characterize true market-leading legal marketing programs. Zeughauser Group partners Norm Rubenstein and Melissa Hoff will share a checklist for maximizing the value of your firm's marketing program and department. Join us and take away insights on how the right kind of legal marketing program can help your firm develop a real competitive edge.
Norm Rubenstein is widely regarded as one of the legal industry’s most experienced and innovative marketing and communications specialists. Learn more at: http://www.zeughauser.com/partners/Partners_Norm.asp. Melissa Hoff has developed a reputation as a results-oriented strategist for AmLaw 100 and boutique firms alike. She is a frequent speaker at marketing conferences and roundtables. Learn more at: http://www.zeughauser.com/partners/Partners_Melissa.asp.
The program includes lunch and will take place on Tuesday, June 10, 2008, from 11:30 am to 1:30 pm at Maggiano’s Little Italy, 500 16th Street, #150, Denver, Colorado. Cost is $40 (with a $10 discount for LMA members). To register, please visit the “events” section of our web site at www.rockymountainlma.com.
Please note the Chapter's policy on meeting reservation cancellations. Reservations made and not cancelled by noon on the Friday preceding the meeting will be billed for the entire registration fee. To cancel your registration, please contact Kimberly McCoy at 303.299.8030 or kmccoy@shermanhoward.com. Payment may be sent to the attention of Kimberly McCoy, Sherman & Howard LLC, 633 Seventeenth Street, Suite 3000, Denver, CO 80202-3624.
Click here to register. |
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Contact:
Kimberly McCoy
kmccoy@shermanhoward.com
Click here to Register
