Your Honor Awards Criteria and Rules
All entries must be submitted by an LMA member in good standing. Consultants, agencies and designers submitting on behalf of a client must include a letter of permission from the firm on the firm’s letterhead with the entry. LMA will accept YHA submissions only through the online submission form.
Each entry must consist of:
What were the goals that the firm wanted to achieve through the implementation of this marketing initiative? Judges will be looking at both strategy and objectives. Did the project seem to meet these goals and if not, why?
- Hard costs – 500 characters max.
- Soft costs – 500 characters max.
There is no “right” budget for any project, but knowing the amount spent, and how it was spent allows the judges to gain additional insights into each project. It also helps the judges make a determination as to whether the investments made were worthwhile and successfully achieved the stated goals.
Submission synopsis that is appropriate for public distribution.
This required submission synopsis must no less than 250 words (2,000 characters) and no more than 500 words (4,000 characters).
LMA will feature the synopsis and other key details from award-winning entries – other than confidential data, including actual costs – on the LMA website as well as in recognition materials, LMA publications and related communications.
LMA follows AP style; thus, this synopsis should be written in third-person. Staff will edit award-winning entries as needed to adhere with AP style.
Digital photos of entry materials, firm collateral, promotional items, etc. Submit photos and entry materials that will allow the judges to assess your work. Photos may be published on the LMA website and other recognition media. In this section of the submission tool, you may also update a single formatted or stylized document showcasing your 6,000 - character description for the judges; feel free to include images, graphics or other visuals that support your description.
If your entry includes a physical component (e.g., printed brochures or other collateral, event materials, giveaways), you may send samples of those materials by mail to the following address for the judges’ consideration:
Legal Marketing Association
c/o Kimberly Barclay
330 N. Wabash Ave., Suite 2000
Chicago, IL 60611
All entries must be delivered to Legal Marketing Association headquarters via the online submission form no later than 12:00 p.m. CST on Thursday, Nov. 17, 2016. No extensions will be granted, and no exceptions will be made. The entry fee of $250 must be included with each submission.
NOTE: All incomplete entry forms will be disqualified.