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Marketing Management and LeadershipMarketing Management and Leadership

Explore the ways you can leverage your pricing expertise into broader roles within your firm and beyond. Listen as two experts share pitfalls and lessons learned while advancing their career.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Listen into this interactive session as pricing experts share methods they use to help attorneys develop and manage budgets, including how they guide attorneys to AFA structures.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Join the conversation as panelists discuss the importance of competitive intelligence in law firms. Expect to walk away with a handful of best practices to help support your strategic goals.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Every Wednesday from July 27-August 24
12:00 p.m. - 1:00 p.m. CT

Boost your leadership skills this summer by joining fellow members for LMA’s inaugural Summer Book Club. Featuring the best-selling book, Leading from the Front, you will learn the 10 key practices to becoming a powerful leader.
Keywords: 2016 Webinar Recording | Education | Marketing Management and Leadership
Sit in on this panel that presents a conversation between a Managing Partner, Practice Group Leader and COO. Learn about their expectations as they relate to the roles in the 3 Ps, including tips to involve the client perspective into pricing decisions.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 P3 Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Join a panel of experts as they discuss blogging prescriptions within the context of brand, content strategy, and the technical requirements for launching or elevating the blog platform in your law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Join LMA's Education Director, Holly Amatangelo, as she provides a quick, 15 minute scoop on the new Body of Knowledge and its applications to every step of your career.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Gain key takeaways to build your relationship with the firm’s CFO as well as tangible marketing and business development program ideas. Learn how to create a plan to bridge the gap, to put your ideas into actions through collaboration and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms
Gain insights based on research about effective leadership as well as practical experience from seasoned managers. Speakers delve into the competencies necessary to be a great boss and provide resources to bring out the best in teams.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Gain strategies so you can add value to your firm. Learn how to build the kind of relationships that provide you with the best opportunities to make a difference, how to drive change and how to utilize your resources to increase effectiveness.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
A robust operational foundation in a marketing department can significantly propel its strategic activities. Listen as experts discuss marketing operations in today’s law firm and take away solutions for developing infrastructure to support performance.

Member Price: $59
Non- Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
From this session, gain expert insights from years of experience working with professional services firms to develop their rising stars into the growth leaders of tomorrow. Learn strategies for how to engage productive, loyal employees.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
From this reflective discussion among legal-expert panelists, learn the opportunities and challenges arising in the industry, how business will change in the coming years and the roles that both attorneys and marketers will play.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Analyzing the success of your firm’s marketing and business development strategies requires identifying a thoughtful set of key factors and ways to measure their impact. Gain practical tips for measuring key metrics to show your team’s ROI.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Change is hard, but figuring out how to get your attorney to change is harder. In this session, learn how to focus on managing change through the lens of business development and pricing strategy and how to translate that into your attorneys’ language.

Member Price: $59
Non-Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Legal marketers can obtain buy-in for key initiatives by managing expectations and measuring results. In this session learn, get expert-driven advice on how to justify your role at the firm and better leverage peer relationships.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
During this session, Mark Beese will share how to develop a persuasion strategy, and how to use structured storytelling to persuade others to take a new course of action or expand existing offerings such as social media and digital campaigns.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Get to know the business of law basics and answer your law firm economics questions by joining this Law Firm 101 webinar. This session is geared towards anyone new to the industry, or for those looking to gain a greater understanding of the business.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business of Law | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Feeling frustrated navigating this whole "content marketing" thing? Let's reboot! Join author Robert Rose as he discusses the transformation of content marketing and tips and tricks on how to conquer it.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Ever wondered what your firm's managing partners are thinking? Join us as we hear from two managing partners from The Managing Partner Forum as they answer your burning questions on marketing and business development in the law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Join authors from the March/April issue of LMA’s Strategies journal as they share first hand their thoughts on career development and personal branding.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Strategies | Webinar
This panel discussion features questions involving how to measure return on investment (ROI) and what to do with its data, how to work with other departments within your firm to achieve your goals, the tools to implement client feedback programs, and more.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Hear from talented LMA colleagues who have launched thought leadership microsites to expand their brands. Discuss challenges in getting initiatives off the ground, and how to build a marketing plan with actionable items.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Education | Essential | Marketing Management and Leadership | Small Firms
In an exercise facilitated by the LMA QuickStart® co-chairs, learn how marketing and business development departments can effectively work together to realize more streamlined business growth with a higher return on investment.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms
Law firm marketing leaders understand the characteristics of a sales culture. However, it is hard to lead a strategic process to create that culture. Learn a step-by-step process to become a change agent and drive a successful sales culture.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
This presentation showcases the effective efforts of a large and small firm in targeting a practice and industry group for market dominance. Learn the benefits of using varied perspectives in legal marketing to gain a breadth of client opportunity.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business of Law | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Join two veteran legal marketers on an exploration of workplace challenges and solutions. Geared to both managers and the managed, this session arms participants with tactics they can employ to boost their team-building efforts and leadership savvy.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Understanding the resources available to grow your career helps maintain your new manager stature and prepare you for the next step in your career. Listen in on key concepts for developing the skills necessary for a successful management career.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Experts discuss their proven processes for leveraging client teams in order to deepen client relationships, enhance their brand and uncover cross selling opportunities. Understand their methods for your own use at your firm.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Advancement during the early stages of your career involves many considerations. Learn how to rapidly grow your career from our panel of professionals responsible for selecting, developing, nurturing and advancing legal marketers.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Don’t let coveted CMO/CBDO positions at AMLAW100/200 firms go to candidates from other industries with more advanced business development models. Know what prospective employers are expecting of their next CMO/CBDO and understand your employability.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Recruiting, retaining and developing top talent can take up a great deal of time and energy. Take a closer look at the challenges of managing talent, how to acquire and inspire top talent, how to ensure the team is performing collectively and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Large | Marketing Management and Leadership | Medium Firms | Small Firms
LMA Hall of Famers share decades of experience as pioneers in legal marketing to guide your career to its pinnacle. Learn how to draw on the power of your network, how to play a value role and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
Artificial Intelligence could be one of the most disruptive changes to our industry since the launch of the world wide web.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business of Law | Education | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar