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Business Development Business Development

April 6, 2017
12:00 p.m. CT

Law firms are recognizing how important it is to train the future, early in their career. Here from a panel that will discuss ways you can implement in your law firm.
Keywords: Business Development | Business Development Coaching/Training | Education | Essential | Large Firms | Medium Firms | Small Firms | Upcoming Webinar
Date: April 20, 2017
Time: 1:00 p.m. CT

Learn how webinars give you the advantage in the ON 24 Platform and how to educate your team with 'webinar's that work.'
Keywords: Advanced | Business Development | Business Development Coaching/Training | Client Services | Education | Large Firms | Medium Firms | Process Improvement | Small Firms | Upcoming Webinar
Date: June 8, 2017
Time: 12:00 p.m. CT

Join our speakers to learn how to make a story stick and a 5-part formula for constructing a good story. You will also determine 3 ways to practice the best deliveries for these stories. This webinar is in collaboration with the ABA Law Practice Division.
Keywords: Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Message & Strategy Planning | Sales & Networking Techniques | Small Firms | Upcoming Webinar
This panel discusses how to capture key metrics during the intake and management process among the Business Development branches, and how the industry changes are being folded into the process.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 P3 Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Join the conversation as panelists discuss the importance of competitive intelligence in law firms. Expect to walk away with a handful of best practices to help support your strategic goals.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients.
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Client Services | Communications | Conference Bundle | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
To make marketing efforts smarter, many firms are utilizing data in ways that haven't been possible before. In this TED-style presentation, learn about data visualization for legal marketing and business development.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
In this TED-style presentation, learn how to use Big Data to differentiate your firm in a crowded marketplace. Join this interactive discussion so you can use tactics to go “Beyond Branding.”

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Understanding your firm is critical to finding new clients. This session provides an overview of the four experience management solutions that firms use, and addresses the key process that firms use to make this a valuable resource.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to use gamification at your firm, as gamification becomes a staple of business development. Use gamification to help build engagement in the process and confidence in an individual's ability to build a base of clients.

Member Price: $0
Prospective Member Price: $59
Keywords: 2016 LMA Technology Conference Midwest | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Price: Complimentary for Members

The CV SIG hosts their first webinar in 2017 - value-based pricing. Clients may have a hard time understanding this topic and this webinar will help you discuss the need for such an arrangement.
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Profitability and Pricing | Small Firms | Webinar
Resources tight? Join this webinar to explore ways you can implement CI tactics as part of your service offerings. Zena Applebaum will share how CI can be a collaborative tool for small firms.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
These days legal marketers are being looked at to bring in new business to their firms. Watch as four Strategies authors and business development experts discuss tips to help attract new clients, including storytelling and predictive analytics.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Examine the benefits that law firms can expect from the next generation of websites—as well as their challenges. Learn how websites can be used as a proactive business development tool whose performance can be measured and optimized.

Price: Complimentary for Members & Prospective Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Webinar
Learn how to coach your lawyer’s LinkedIn endeavors, respective to their own behaviors and personality. Gain an overall understanding of the components that influence a lawyer’s reluctance to use LinkedIn and strategies that are will yield results.

Price: Complimentary for Members & Prospective
Keywords: 2016 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join our panel of legal experts as they discuss the importance of incorporating "soft" skills training in both law firms and businesses alike. Learn some practical tips & tricks and walk away with the confidence to design a program for your firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Need help with the proposal process? Not sure where to start? Join us as two expert proposal managers describe how to navigate the proposal process and provide tips for guaranteed success.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms
This session explores how marketing and library departments, along with others in law firm management and administration can and should continually collaborate to ensure maximum efficiency and optimal client service.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Essential | Medium Firms | Small Firms
Listen into this session for insight on when and how to respond to RFPs, best practices to customize your pitches, where to find RFPs, and what systems (both internally and technologically) can be put into place to make the process just a bit easier.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Medium Firms | Small Firms
Learning how to navigate your attorneys through the sales process is essential. Learn how to coach attorneys for business development success, and how to use specific strategies to adapt to your firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Gain key takeaways to build your relationship with the firm’s CFO as well as tangible marketing and business development program ideas. Learn how to create a plan to bridge the gap, to put your ideas into actions through collaboration and more.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms
Listen into this dynamic panel of corporate and in-house professionals as they discuss the keys to establishing a successful relationship between disciplines. Learn what did (did not) work and get a framework to produce results your attorney wants.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen to this interactive session to learn the psychology behind visual storytelling and gain actionable ideas on how a visual content marketing strategy can enhance business development and build your firm’s brand.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
Moderated by a leading legal marketing and business development recruiter, listen in on this panel of CMOs from top law firms across the country as they share best practices and thoughtful guidance to novice legal marketers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
This session covers a variety of fresh ideas on how to make law firm events unique and case studies featuring past LMA Your Honor Award winners. Get best practices for organizing engaging and successful events, and new ideas to implement at your firm.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
In the data-driven market, librarians and research analysts have become a key resource for firms. Learn how your librarians can provide information to leverage the power of your data to help your attorneys retain clients and win new business.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how marketing fits in your firm’s economic ecosystem in order to be most useful to your law firm. Gain key understandings about how your firm makes money, what it costs to support attorneys and the role you play in its economic success.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Join this program to look at the social media ethics rules that govern lawyers, the challenges of complying when marketing through facets of the Internet, and ways in which firms can maximize their awareness to potential clients ethically.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
Find out the best way to create a practice-specific business plan, develop strategy with attorneys and fire up your public relations strategy. Teach your attorneys how they can use the same approach for targeting clients and prospects.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Creating a winning proposal in response to a formal RFP can be painful if not approached correctly; but successful proposals are integral for client development. In this session, learn how to approach each phase of the proposal process with a plan.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Join this presentation to learn key findings from the American Lawyer Media/Group Dewey Consulting’s 2015 Lateral Hiring Performance Survey and best practices identify the best cross marketing prospects for the new lateral partner.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen in on this interactive session that explores how to augment and encourage business development activities by designing and playing games suited to each firm’s business development goals, practice structure and culture.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This session guides law firm marketing professionals and business development teams in building effective business development programs. Learn strategies that engage and commit lawyers to the business development process.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Mold your marketing and business development teams into strategic advisors. Hear the perspectives of various business development experts from law firms who are “getting it right” and how they grow their bottom line.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
In this session, the results of an inaugural benchmark survey on trends in business development and legal marketing within law firms are revealed. While going over results, the session also explores the findings’ implications for the future.

Member Price: $59
Prospective Member Price: $79
Keywords: 2016 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Feeling frustrated navigating this whole "content marketing" thing? Let's reboot! Join author Robert Rose as he discusses the transformation of content marketing and tips and tricks on how to conquer it.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Advanced | Business Development | Communications | Education | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms | Technology Management | Webinar
Ever wondered what your firm's managing partners are thinking? Join us as we hear from two managing partners from The Managing Partner Forum as they answer your burning questions on marketing and business development in the law firm.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Marketing Management and Leadership | Medium Firms | Small Firms | Webinar
CRM can be a crucial part of the firm’s marketing and business development efforts. Join Brenda Sleeper of Cole Valley Software and your co-chairs Diana Courson and Sheryl Miller for a 2.0 discussion on what to do once the CRM rollout is complete.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Technology Management | Webinar
Planning for client succession is crucial for maintaining client relationships. This program will cover inevitable obstacles and discuss practical tips for ensuring a smooth transition and bright future.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Businesses of all sizes have been using gamification with great results. Gamification of business development is simply another internal tool that can be used to help build engagement and confidence.

Member Price: $0
Prospective Member Price: $59
Keywords: 2015 Technology Conference/West | Advanced | Bay Area Chapter | Business Development | Education | Large Firms | Medium Firms | Small Firms
For a marketing department, the law is a volume business. However, when it comes down to each individual lawyer, the world is very, small. This recording discusses the tech and CI sources and procedures necessary to identify contacts and more.

Member Price: $0
Prospective Member Price: $59
Keywords: 2015 Technology Conference/West | Bay Area Chapter | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
The LMA Your Honor Awards recognize overall excellence in legal marketing, business development and communications. Watch our panel showcase winners from this year’s awards program as participants hear about the strategy, and details of their success.

Member Price: $39
Prospective Member Price: $59
Keywords: Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
For law firms, connections made with clients have a profound effect on the amount of ongoing business. Examine how businesses are using interactive marketing to reach their clients at every point in the business cycle.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to take advantage of market disruption and data and client insights in this program. Get expert advice on how to use client and market intelligence in business development and planning by using driving trends in today’s legal market.

Member Price: $39
Prospective Member Price:$59
Keywords: 2015 | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen in on the most effective techniques for BD coaching and training. Learn how to tailor a program that leverages the individual strengths of its participants, and identify the metrics that will show you leading indicators to monetary returns for your firm.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join this candid discussion between legal marketing leaders that have successfully progressed in their careers. Learn tips on how to stand out as a rising star, how to find the right mentor, and overall mistakes to avoid as you grow your career.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Join the LMA Competitive Intelligence (CI) SIG to learn how to ask the right questions in a new Competitive Intelligence role, determine success factors in your firm, and launch a successful law firm CI function.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Gain creative ways of using both resources you've heard of and new platforms to help you find ways to break through the creative block, manage your workload with online resources, and find free online tools that will accelerate your effectiveness at work.

Price: Complimentary for Members
Keywords: 2015 Webinar Recording | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
Learn key findings from a recent study of hundreds of law firm leaders and discover what business development activities do and do not bear fruit in today’s competitive environment, and how technology is rising to meet the challenge.

Price: Complimentary for Members
Keywords: 2014 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Webinar
Listen to this LMA Curriculum for a strong combination of recordings focused on knowledge management and information strategies. Learn the methods for optimizing competitive intelligence programs to give your firm a competitive advantage.

Member Price: $39
Prospective Member Price: $220
Keywords: Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Discover proven client-relationship strategies from these recorded conference sessions, and learn from this targeted education on managing strong client relationships. Gain the personal perspective to business development.

Member Price: $39
Prospective Member Price: $220
Keywords: Business Development | Education | Essential | Large | Medium Firms | Small Firms
Listen to a step by step guide for starting a client feedback program in your law firm, mastering the interview process and using client feedback to develop meaningful follow-up activity to improve and enhance your firm’s client relationships.

Member Price: $120
Prospective Member Price: $220
Keywords: Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn the foundations of making a strong impression to build your network through this dynamic webinar. By combining current business and psychological studies, gain practical insights to grow your network in your professional and personal life.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain first-hand insights into the perceived differences between small and large law firms by experienced in-house counsel. Learn their selection criteria outside law firms, and ways in which your firm can stand out in today’s competitive market.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Small Firms
In an exercise facilitated by the LMA QuickStart® co-chairs, learn how marketing and business development departments can effectively work together to realize more streamlined business growth with a higher return on investment.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms
Law firms distribute content through alerts, blogs, webinars and social media, but thought leadership isn’t just pushing out content. This discussion covers the tools to use to drive conversation and engagement in order to become a marketing leader.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Communications | Education | Large Firms | Medium Firms | Small Firms
This session highlights online marketing trends and shows examples of how they are being used to gain an advantage over the competition. Examine the underlying dynamics of online marketing to determine what tactics deliver results.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Join experienced legal marketers as they present solutions to prevalent problems in business development. Insights range from techniques for integrating business development into your practice to tips for navigating firm politics.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Sixty minutes can change your professional networking outlook. This webinar successfully provides marketing professionals with a quick list of the 45 important tips their junior associates need to know as they enter the world of business development.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
The way the legal market consumes information changes by the minute. This panel describes the emerging “mobile mindset” and provides a real-world example of how a firm can adapt industry content for a millennial audience.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Technology Management
This presentation discusses the ROI of coaching, specific ways to strengthen outcomes from coaching engagements, and suggests approaches to expand the impact of coaching programs. Gain tools needed to optimize coaching skills and measure efficiency.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Establish yourself as a trusted expert providing business development guidance. This session gives step-by-step guidance on how to help your lawyers bring in business by knowing how to connect business development with overall strengths and strategy.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Business Development | Education | Large Firms | Medium Firms | Small Firms
For firms to be competitive they must have relevance and understand their clients, markets and competitors. Through case studies, this session will help firms “get smart” and map out a winning CI strategy that will get firms ahead of competition.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Now that clients have tools to compare legal services they buy, it can be difficult to gain new business. Explore challenges and opportunities of the integrative approach between pricing, legal project management, marketing and practice development.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Clients and firms are willing to explore options that previously didn’t exist. It’s a perfect storm for building relationships and business development,. Learn the capabilities of CRM that can be utilized for higher profit and client satisfaction.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Technology Management
Successful marketers understand each generation has their own distinct preferences within work. This program provides insights into the four generations, and how you can construct and tailor your messages so they are heard by your target audiences.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Be a part of the intersection of big data, business development, process improvement and project management. Through the use of case studies, this panel looks at big data strategies in the marketing sector to help gain insight into data management.

Member Price: $39
Prospective Member Price: $59
Keywords: 2014 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
For law firms, connections made with clients have a profound effect on the amount of ongoing business. Examine how businesses are using interactive marketing to reach their clients at every point in the business cycle.

Member Price: $39
Prospective Member Price: $59
Keywords: Advanced | Business Development | Client Services | Education | Essential | Large Firms | Medium Firms | Small Firms
This dynamic, interactive program shows you exciting ways to get people to say "tell me more about your practice." Learn how to engage clients and colleagues deeper , and walk away with strategies you can apply immediately.

Member Price: $79
Prospective Member Price: $99
Keywords: 2013 Webinar Recording | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
This lineup of dynamic, engaging speakers, in 10 just minutes each, deliver concise presentations on the theme “latest marketing technology ideas and applications”. Learn from their stories to help you optimize your own technological experience.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms | Technology Management
The LMA Your Honor Awards recognize overall excellence in legal marketing, business development and communications. Watch our panel showcase winners from this year’s awards program as participants hear about the strategy, and details of their success.

Member Price: $0
Prospective Member Price: $59
Keywords: Advanced | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
It is mandatory for law firms to develop solid lateral integration programs in order to enhance their profitability and achieve cross-selling success. Learn time-tested strategies and tactics for maximizing lateral investment.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Winning new business has been a primary focus and driving force in the legal industry for many years. Our panelists share the process of designing a Client Service Initiative that would be sustainable as a long-term commitment.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
Panelists in dedicated strategic roles for prominent law firms discuss their positions and how they work with marketing and business development. Listen to how law firms have added these positions to help them achieve the firm’s strategic objectives.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
In this session, learn practical strategies, tactics and tools you can use to “break through” the traditional barriers to sales in law firms. Take away proven techniques that work in firms of any size, and from any legal background.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
In an industry where “content is king”, discover the development , market research, and optimization tools necessary for a successful content marketing strategy.. Learn to implement these skills to drive your business’s growth.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Small Firms
In this interactive program, learn to be viewed as a true asset to the firm, and a reliable teammate. Get beyond the basics by understand the foundations for a great career as a legal marketer.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Gain the tools you need to regain control of your busy day. Follow these tips to increase productivity and command over your work and life. It’s a direct process with proven techniques you can use to get in charge of your work and success.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Technical writing is an essential skill for any marketing professional, as it reflects your ability to communicate clearly and efficiently. Learn the techniques to be clear, concise and crisp to become a more effective and persuasive writer.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Communications | Education | Essential | Large Firms | Medium Firms | Small Firms
While business professionals know the importance of a plan, lawyers may choose to wing it, even when preparation has solid results. Learn the skills to collaborate with an attorney to help them execute a successful business development plan.

Member Price: $39
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Business Development | Business of Law | Education | Essential | Large Firms | Medium Firms | Small Firms
Focus on the changing legal environment and ways to implement a successful client development process and strategy using technology. Learn how to use tools and technology to monitor a firm’s trends, competitor’s trends and how to bring in new business.

Member Price: $0
Prospective Member Price: $0
Keywords: 2012 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms
This panel brings together senior consulting marketers and senior legal marketers to discuss what legal marketers and business developers can learn from consulting, and where they see the future of professional services marketing.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Learn how to market yourself by developing alliances and positioning your career in order to contribute to the overall business development strategy of the firm. Listen to clear examples and key resources to improve your own professional development.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to implement a cost-effective business development mentoring program that leverages internal resources and requires a minimal budget. Build the structure of a practical, interactive program that can be adapted to a firm of any size.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Turn the immense amount of client and market information into actionable intelligence. Real-life case studies describe how firms have successfully leveraged information into intelligence to support top-priority business development functions.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn to articulate your firm's LPM process in the RFP to showcase your firm's knowledge of the client's industry, comfort with exploring alternative fee arrangements, and economic use of client, legal and monetary resources.

Member Price: $0
Prospective Member Price: $59
Keywords: 2012 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Learn successful persuasive techniques necessary to the legal industry, including proven steps for building rapport with individuals at all levels of a firm and strategies for increasing the likelihood of a successful outcome.

Member Price: $79
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This course discusses how attorneys and client teams can achieve results that demonstrate they understand the values or their client, as well as their business objectives.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn to utilize data and creative strategic methods to achieve positive results for your marketing department. Be able to guide the firm in making better business decisions and support greater funding of your programs and efforts.

Member Price: $79
Prospective Member Price: $99
Keywords: 2011 Webinar Recording | Advanced | Business Development | Business of Law | Education | Large Firms
Discern the strategic priorities of your firm’s formal and informal leaders in order to be the most effective with your key clients. Learn to establish trust with firm leadership, develop a cultural EQ, master internal communications, and more.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
The LMA Your Honor Awards recognizes overall excellence in legal marketing, business development and communications. This panel discussion showcases winners from this year’s awards program.

Member Price: $0
Prospective Member Price: $59
Keywords: 2013 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Examine the strategy and elements of a winning client-focused pitch process. Review how to lead the pitch approach, elements of the pitch process, and using these lessons to further influence and improve pitching effectiveness.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Communications | Education | Large Firms | Medium Firms
It is vital that attorneys develop strong marketing and business development skills in order to be competitive. Focus on the role legal marketers play in designing and supporting professional development programs for all attorneys.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This panel discussion brings together experienced administrative directors to share their perspectives on how process improvement and collaboration can provide competitive advantages and drive profitability by demonstrating proven techniques.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
This candid panel discussion focuses on the expectations of your clients, law firm managers and marketing partners. Gain valuable insight by learning about their business challenges, and what they are looking for from their marketing department.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to take your firm to the next level of success and expertise through a panel of leading CMOs in the legal marketing industry. Gain techniques and time-tested marketing strategies that will elevate your firm well above the competition.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Medium Firms
CRM and ERM solutions have long been used to cross section clients, and keeps expanding to help marketers across areas. Learn how firms are using client intelligence to set marketing strategies, deploy intelligence to the attorney, and much more.

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Technology Management
In a highly competitive industry, it is important to stand out. In this session with three of the country’s pioneers in legal sales, get tips on how to drive money to your firm’s bottom line by creating lawyers who want to sell!

Member Price: $0
Prospective Member Price: $59
Keywords: 2011 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This webinar focuses on proven strategies that turn a client feedback interview into action, such as creating reports and plans attorneys will read and follow, successful debriefing meetings, tracking follow up tasks, and much more.

Member Price: $79
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
This webinar outlines the best practices on pre-interview preparation including training, internal and external research, and tips from successful interviewers. Gain the preparation tools and research sources to become a trustworthy interviewer.

Member Price: $79
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
Tackle the essential first steps in creating the buy-in, support and framework for a successful client feedback program. Understand the benefits of systematic client feedback, getting leadership support, how to select clients, and much more.

Member Price: $79
Prospective Member Price: $99
Keywords: 2010 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Listen as experts share data from their In-House Advisory Counsel about what clients want in a lawyer and law firm relationships. Explore fresh ideas to help you create, define, and measure value with clients.

Member Price: $0
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business Development | Client Services | Education | Large Firms | Medium Firms | Small Firms
Understand the difference between marketing and business development processes by incorporating business development strategies into your general activities. Learn new business development techniques for your firm and to build your personal network.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Learn how to evaluate ways in which your firm can stay relevant to clients, pinpoint where you can build real relationships, define value in a way that is meaningful for both parties, and offer value.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Advanced | Business Development | Business of Law | Education | Large Firms | Medium Firms | Small Firms
Experts discuss their proven processes for leveraging client teams in order to deepen client relationships, enhance their brand and uncover cross selling opportunities. Understand their methods for your own use at your firm.

Member Price: $39
Prospective Member Price: $59
Keywords: 2010 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Marketing Management and Leadership | Medium Firms | Small Firms
When Fast Forward® was implemented in 2004, a $150,000 investment resulted in an additional $7.5 million in fee receipts over 2 years for the involved attorneys. Presenters emphasize lessons learned, and the incorporation of the program into business.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Marketing is a rewarding career path, but marketers must create a leadership profile. The great news is that marketers have the greatest natural skill to be influential in their firms. Learn to leverage natural talents and step up to your leadership.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This program provides participants with the knowledge to benchmark clients against industries and peer groups for pitch purposes. Learn how to detect and assess which clients are most at-risk when your competitors merge into your market.

Member Price: $0
Prospective Member Price: $59
Keywords: 2009 LMA Annual Conference | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms
For a lawyer, there are only 15 people that will make, or break, their year. In this session, we discuss how to identify each type of contact, specific marketing and BD activities for each type and how to constantly refresh the list.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
As a marketer, what is your role in successfully launching a startup? While most firms turn to their marketing professionals for assistance in the final stage, gain insights into how you can become an integral part of the process from day one.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Explore various services industries and identify commonalities that can help build a sales-oriented strategy that works, including a look at successful sales models, based on other industries, that have been put into place at several Am Law 100 firms.

Member Price:$39
Prospective Member Price:$59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This session brings together an external business development coach, a senior marketing and business development professional and the COO/CFO of a law firm to discuss the team effort required to successful advance an attorney.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
During this program, managing partners explore approaches to increase organizational awareness and action from partners, often leading to greater teamwork, client focus, revenue, growth and profitability.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Matt Parfitt and Vik Gupta present best practices and the Crowell & Moring case study on developing a business development led alumni program, from setting clear objectives and strategy, to effective execution and ultimately business growth.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
Following Mary Crane’s successful 2014 session, she’s back to discuss the natural strengths of your junior associates and specific actions they must undertake after networking events to transform their new contacts into clients.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Business Development | Education | Essential | Large Firms | Medium Firms | Small Firms
This program explores specific activities and approaches to marketing and business development used by successful rainmakers.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Insurance defense work is often the life-blood of small and mid-sized law firms, yet you rarely hear about ways to develop new business with insurance companies. Our panel covers just that and includes several individuals within the industry.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Attorneys representing various firms share real-life stories of how their marketers scored points that mattered. This illuminating session may plant the seeds for future high-value deliverables that will guide you in helping your firm prosper!

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Gain insight into the perceived differences between small and large law firms from in-house counsel hiring both. Additionally, learn the criteria used to select outside law firms, and ways your firm can stand out in a competitive market.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Start developing the next generation of rainmakers by following this 4-step process, including analyzing the generational changes happening in law firms, analyzing how those challenges can be magnified in a small firm, and more.

Member Price: $39
Prospective Member Price: $59
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Listen in on a group discussion around successful business development actions, and walk away with solid ideas for future implementation.

Member Price: $59
Prospective Member Price: $79
Keywords: 2015 LMA Annual Conference | Advanced | Business Development | Education | Essential | Medium Firms | Small Firms
Successfully leading a kick-off meeting is an important skill for development professionals and lawyers who are looking to take a more assertive role in leadership.

Price: Complimentary for Members
Keywords: 2016 Webinar Recording | Business Development | Education | Essential | Medium Firms | Small Firms | Webinar
As we move into 2017, what does the landscape look like for law firm CMOs? The role has changed in many ways, from the skills required to the compensation paid.

Price: Complimentary for CMO SIG Members
Keywords: 2017 Webinar Recording | Advanced | Business Development | Education | Large Firms | Medium Firms | Small Firms | Webinar
The CI SIG partners with AALL to explore the relationship benefits between law firm marketing departments and libraries.

Price: Complimentary for Members and Prospective Members
Keywords: 2017 Webinar Recording | Business Development | Education | Essential | Large Firms | Medium Firms | Novice/Competent | Small Firms | Webinar