Digital Marketing Opportunities
LMA offers a variety of online advertising opportunities that will reach your target audience and ensure exposure to tens of thousands of visitors every month. The LMA website attracts more than 100,000 page views per month. LMA reaches over 3,000 members at least once a week with the LMA Weekly newsletter and bimonthly with the digital version of LMA's highly-regarded industry journal, Strategies.
LMA encourages you to submit advertisements that will be placed in high-traffic locations on the public or members-only areas of the website. Normally, there will be no more than four ads on any page ensuring high visibility for your message.
The major sections of the website where you can place an advertisement include:
Place an ad the first page LMA members visit! Receive wide visibility by getting placement on the LMA Homepage. Visitors include LMA members, non-members and those interested in legal marketing.
$1,000 per month (1-month commitment)
$900 per month (3-month commitment)
LMA International Job Bank
The most visited section of the LMA website, advertising here ensures wide visibility. Visitors include those investigating professional opportunities, as well as human resources experts. This is the perfect location to promote your Professional Recruitment service.
$800 per month (1-month commitment)
$700 per month (3-month commitment)
LMA News and Events
Visitors to this heavily-trafficked area of the site are on the lookout for professional development opportunities at-home and across the country. The LMA Events section lists the events being conducted by LMA International as well as events hosted by LMA Chapters across North America. This is the ideal location to promote your business or special event.
$700 per month (1-month commitment)
$600 per month (3-month commitment)
LMA Members-only Landing Page
There are a variety of resources inside the Members Only area, including our Resource Center and Member Directory, that encourage our members to log into this restricted area. Your ad will be displayed prominently on the landing page to the members-only area. Have a special offer only for LMA members? This would be a great place to promote it.
$600 per month (1-month commitment)
$500 per month (3-month commitment)
LMA Weekly Members-only Newsletter
MA Weekly is the official weekly newsletter of LMA International. Distributed to all active LMA members, LMA Weekly is LMA’s primary communications tool for sending out event notices, announcements and general LMA news. The newsletter achieves an average open rate of 42%.
- Banner 1 $1000 per week
- Banner 2 $800 per week
Specifications (Banners 1 and 2):
— Dimensions: 600 pixels X 100 pixels
— File Type: GIF, JPEG or PNG
— File Size: 25K maximum
Digital Strategies — The Journal of Legal Marketing
Strategies, The Journal of Legal Marketing, is published six times per year. Strategies is distributed to LMA members as a professional development tool for those involved in law firm marketing. In addition, it is distributed to others who support and write about the legal marketing profession. The annual subscription fee is included in LMA members’ dues but the journal can also be purchased by non-members annually. More than 3,800 LMA members have come to recognize Strategies as one of their most valuable member benefits. Seen as an insightful publication focused exclusively on the information needs of legal marketers, each Strategies issue is well-read when it arrives and legal marketers keep each issue for regular reference.
2016 Digital Advertising Rates
|Left-of-cover + skyscraper ad||$3000|
|Belly Band (Static)||$2000|
|Belly Band (Flash animation)||$2500|
Width: up to 200 pixels
For more information, download LMA's 2016 Advertising Contract.
Questions? Contact Lorien Parry, LMA's sales coordinator, at firstname.lastname@example.org.