LMA is The Authority for Legal Marketing. A not-for-profit professional organization founded in 1985, LMA serves the needs and maintains the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession. LMA also is a resource for practicing attorneys and law firm leaders who want to develop their practices and gain competitive advantage.
One of the principal goals of LMA is to provide to its members vital and timely information and education on a wide variety of issues so that they may grow professionally as well as personally. At its core, LMA provides a forum for those working in marketing, business development, communications and client service in the legal profession to share and exchange ideas.
There are many benefits of becoming a member of LMA with in-person and online benefits such as:
"The Legal Marketing Association was founded with the idea that the individuals working to market legal services needed a forum to share and exchange ideas with each other. That basic principle holds true today. LMA is a vital resource — a lifeline — for anyone working in the marketing of professional services. You simply can't be in this profession without being a member of the Legal Marketing Association."
— Marceline O'Connor Johnson
Founding LMA Member and Past President