Strategies - The Journal of Legal Marketing

    Strategies - The Journal of Legal Marketing

    Strategies – The Journal of Legal Marketing (ISSN 1099-0127) is the leading law firm marketing publication, and a valuable source of industry-specific knowledge and tips for all professionals involved in the practice of legal marketing.

    Published six times per year, with bi-monthly issues for January/February, March/April, May/June, July/August, September/October and November/December, Strategies features cutting edge information spanning a wide range of topics relevant to the entire spectrum of professionals in legal marketing roles.

    Strategies is distributed to LMA members as a professional development tool for those involved in law firm marketing, and is offered as a member benefit to all LMA members with the annual subscription feel included in LMA member dues.

     

     

    NEW! Digital Edition Now Available

    Strategies MA 13.gif

    New this year, LMA will now provide electronic issues of Strategies Magazine in supplement to the print subscription. Members and Subscribers can Click Here to login and get access to the first digital version of the publication, which features all regular content appearing in the print edition, and includes a BONUS feature article. Look for subsequent editions to hit your inbox as soon as they are available for viewing.

    Access the digital version of the March/April issue of Strategies Magazine Today!

     

    March/April Issue FEATURES

    Patrick Fuller
    Competing on Intelligence

    Janet Ellen Raasch
    Online Competition Is Brutal: Enhance Your Results with SEO

    Raffaele V. Murdocca
    The War for Lateral Attorney Talent Within Law Firms

    Amy Dean
    First-place Media Pitching

    Camille Stell
    Starting on a Shoestring: How to Build a Robust Social Media Program

    Robert Algeri
    Law Firm Websites for the iPad Generation

    Robin M. Hensley & Adam C. Severson
    Friendly Competition Sets One AmLaw200 Firm Apart

    DEPARTMENTS
    President’s Podium, Aleisha Gravit
    About This Issue, Kevin Sullivan
    Ask the Authorities
    Dicta: Marketers on the Move
    From the Desk of the Executive Director

    Link to the blog version

    Links to archives

     

    NOT A MEMBER of LMA?

    An annual print subscription may be acquired by non-members for an annual rate of $80 by contacting:
    Legal Marketing Association
    330 N. Wabash Avenue, Suite 2000
    Chicago, IL 60611
    www.legalmarketing.org
    membersupport@legalmarketing.org

    Strategies is copyright protected and may not be reproduced in any form without written permission from the Legal Marketing Association.

    Individual article reprints are available for a fee. Contact Theresa Wojtalewicz at strategies@legalmarketing.org for more information.

    If you would like to suggest an article, announce a job change, etc., contact Theresa Wojtalewicz, Managing Editor, at (312) 673-5870 or strategies@legalmarketing.org.


    Copyright © 2013, Legal Marketing Association
    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from
    firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

    facebooklinkedintwitteryoutube