CURRENT ISSUE: "Perspectives on Marketing Measurement"
It's all about measurement these days — tracking your marketing activities, showing your return on investment. The January / February issue of Strategies magazine focuses on this topic, featuring the perspective of four CMOs who discuss the importance of data in law firm marketing. (LMA Member? Access the digital edition.)
Strategies magazine is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).
As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.
If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.