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    Strategies May/June 2014

    Strategies — The Journal of Legal Marketing is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA). 

    As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

    If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

     

    Current Issue: The Client Experience



    Nowadays, clients expect the firms they work with to know their industries, understand their business challenges and provide value. In the May/June issue of Strategies magazine, we focus on how you can support your firm’s efforts to be a client-centered organization, with articles on implementing a client feedback program, building strong bonds and delivering client-oriented experiences. We also highlight our top 5 key takeaways from this year’s annual conference, as well as our Your Honor Award winners, Hall of Fame inductees, Outstanding Chapter recipient and Rising Star.

    Strategies BLOG


    July 23, 2014 - 01:24 PM
    Having worked in law firms and with lawyers for nearly two decades, it is safe to say that business development coaching and training programs are fraught with challenges — even under the best of circumstances.
    July 15, 2014 - 01:14 PM
    This article is designed to provide legal marketers with a toolkit of strategies and tactics to support attorneys at all levels in the firm, from associates to counsel to partners.
    July 2, 2014 - 02:05 PM
    A law firm that wants to position and maintain its brand in the marketplace has two options. It can pay a considerable amount to get its name before the public via advertising and sponsorships. Alternatively (and often additionally), it can "earn" an enhanced reputation through media relations.

     




    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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