Strategies Home

    Strategies - The New Marketing Landscape


    CURRENT ISSUE: "The New Marketing Landscape"

    In addition to marketing perspectives “outside” the legal industry, the September/October 2014 issue of Strategies includes content on the rise of the pricing officer, best practice account management and sustainability in the law firm. (LMA Member? Access the digital edition.)

    About Strategies

    Strategies – The Journal of Legal Marketing is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA). 

    As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

    If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

    Strategies BLOG

    November 20, 2014 - 01:23 PM
    Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission — the failure to follow up.
    November 5, 2014 - 12:33 PM
    Your 2014 Hall of Fame inductee Mark Beese brings depth and breadth to the field of legal marketing and leadership. Kicking off his career in sales and marketing outside the legal world, Mark already had gleaned deep insights into what makes a business successful.
    October 29, 2014 - 12:34 PM
    There have been rumblings around the death of the traditional sales funnel for years now. For law firms, where new business and revenue comes primarily from connections, it's all about your business relationships — the polar opposite of one-way communication.


    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

    facebook twitter linkedin youtube

    Copyright © 2014, Legal Marketing Association

    Design Assistance by: Clockwork Design Group, Inc