Strategies magazine is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. The bi-monthly magazine is a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. It is the flagship publication of the Legal Marketing Association.
This member benefit provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.
If you are not a member of LMA, join today to gain access to this exclusive resource. Or subscribe to Strategies for an annual rate of $80.
Current Issue: The New Fundamentals
A new set of legal marketing fundamentals is emerging. In the January/February issue of Strategies magazine, we feature a package of articles focusing on them, including management of RFPs, use of metrics to drive marketing decisions, working with the legal directories, the deployment of social media, and setting up a coaching program.