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    Strategies July/August 2014


    CURRENT ISSUE: "Ideas on Business Development"

    Business development is one of the most important aspects of a legal marketer's job. The July/August 2014 issue of Strategies focuses on how you can rethink your approach to business development in today’s market. This issue also features FAQs on the basics of using a coach to work with your attorneys, as well as a recap of LMA’s 2014 P3 Conference. (LMA Member? Access the digital edition.)

    About Strategies

    Strategies – The Journal of Legal Marketing is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA). 

    As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

    If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

    Strategies BLOG

    September 17, 2014 - 01:15 PM
    The best way to implement change is to envision how you wish to achieve your goals. Here are 20 ways to reach those goals and enrich your career.
    September 10, 2014 - 02:45 PM
    Lawyers are always interested in getting more work and better work from their existing clients. If you ask a lawyer what his or her client really wants, the lawyer is likely to say “good legal work.” If you ask the client, you’ll get a far different answer. The client’s answer is what counts.
    September 5, 2014 - 08:30 AM
    Our business plan with a large client requires that we penetrate areas other than litigation because our senior partner said we have all the company’s litigation. Our research revealed that we are doing only 15 percent of the client’s litigation. How do I break the news without upsetting the senior


    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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