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    Strategies March/April 2014

    Strategies — The Journal of Legal Marketing is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA). 

    As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

    If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.


    Current Issue: Flight of the Chief Marketing Coordinator

    Young legal marketers are hungry to make a difference — and plenty of firms are feeding their ambition. In the March/April issue of Strategies, we cast a spotlight on legal marketing and business development coordinators and the important role they play in the law firm. We also feature an interview with Kat Cole, president of Cinnabon and LMA Annual Conference keynote speaker, where she talks about her background and business philosophy.

    Strategies BLOG

    September 3, 2013 - 10:08 AM
    The main lesson in any [PR] crisis: be prepared, defend and protect your firm, client or brand. Whatever you do, don’t make it worse. Make every effort to be responsive and positively defuse the situation as best you can.
    August 31, 2012 - 08:20 PM
    I got into legal marketing to make a difference in the profession. However, day-to-day life in my firm is difficult, where support and appreciation can be hard to come by. How can I stay motivated and maintain my vision when it seems like my contributions are of little value to my firm?


    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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