CURRENT ISSUE: "Ideas on Business Development"
Business development is one of the most important aspects of a legal marketer's job. The July/August 2014 issue of Strategies focuses on how you can rethink your approach to business development in today’s market. This issue also features FAQs on the basics of using a coach to work with your attorneys, as well as a recap of LMA’s 2014 P3 Conference. (LMA Member? Access the digital edition.)
Strategies — The Journal of Legal Marketing is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).
As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.
If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.