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    Strategies - Technology and the Legal Marketer

     

    CURRENT ISSUE: "Technology and the Legal Marketer"

    The use of technology in marketing has grown over the years, and for those in the legal field, it is becoming increasingly important. The November/December 2014 issue of Strategies focuses on this rising fact and tells legal marketing professionals how to harness certain technology in their firms to maximize business opportunities and streamline operations.(LMA Member? Access the digital edition.)

    About Strategies

    Strategies – The Journal of Legal Marketing is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA). 

    As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

    If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

    Strategies BLOG


    December 17, 2014 - 03:15 PM
    In the wake of recent high-profile data breaches, many corporate legal departments and information technology leaders are tightening up network security. Here are some practical steps your law firm can take to ensure your firm is secure from predators.
    December 10, 2014 - 09:44 AM
    A couple years ago, Gartner released a statistic that CMOs will spend more on IT than CIOs by the year 2017. The use of technology in marketing has grown over the years, and for those in the legal field, it is becoming increasingly important.
    December 3, 2014 - 09:10 AM
    As legal marketers, we sometimes have to endure people who frustrate or annoy us on a daily basis. The good news: the solution to dealing with difficult personalities lies with you. The bad news: the solution to dealing with difficult personalities lies with you.

     




    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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