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    Strategies - The New Marketing Landscape


    CURRENT ISSUE: "The New Marketing Landscape"

    In addition to marketing perspectives “outside” the legal industry, the September/October 2014 issue of Strategies includes content on the rise of the pricing officer, best practice account management and sustainability in the law firm. (LMA Member? Access the digital edition.)

    About Strategies

    Strategies – The Journal of Legal Marketing is the leading law firm marketing publication for all professionals in legal marketing and business development — from chief marketing officers to entry-level specialists. Its bi-monthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA). 

    As an LMA member benefit, Strategies provides insight on the latest tools and technologies marketers in the law firm setting are using, and presents new perspectives on the fundamentals. In addition to dynamic feature content, each issue includes current event and news reports; outline resources to boost career advancement; highlights on LMA members and the association updates; and more.

    If you are not a member of LMA, join today to gain access to this exclusive resource, or subscribe to Strategies for an annual rate of $80.

    Strategies BLOG

    October 22, 2014 - 01:34 PM
    Strategies recently talked to Nathaniel “Nat” Slavin, partner and co-founder of Wicker Park Group and one of LMA's 2014 Hall of Fame inductees, about career, his history with LMA and his ideas about the future.
    October 9, 2014 - 08:55 AM
    When we think about product development, we think about the big, tangible things we buy such as cars, laptops and televisions. But do you ever stop to think about the development of new services?
    October 7, 2014 - 12:00 PM
    My department is expected to contribute to top line revenue growth, yet we are distracted from high-impact activities by things like partners needing brochures and bio changes. How do I move my role to a strategic one so we can make a greater contribution to the firm’s revenue growth?


    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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