LMA CORE Competencies Online

    LMA, your trusted resource for educational and professional development opportunities, announces CORE: Your Continuing Online Resource for Legal Marketing Education. CORE courses are tailored to your experience level and deliver essential knowledge in 10 topic areas:

    • Branding
    • Business development
    • Business of law
    • Career development
    • Communications
    • Event management
    • Public relations
    • Research
    • Strategic planning
    • Technology 

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    LMA Quickstart Online Course

    Designed specifically for newcomers to the legal marketing and business development field, the QuickStart Online Course covers all 10 core competencies of legal marketing. In this series of 10 on-demand and fully interactive web-based sessions, each 50 minutes long, you’ll learn how to:

    • Properly communicate with attorneys
    • Accurately read financials
    • Understand individual marketing plans
    • Get buy-in from marketing partners to champion marketing efforts
    • Make your marketing projects accountable and measurable

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    Upcoming LMA Webinars

    LMA webinars allow you to enjoy education at your convenience - no out of office time or direct costs incurred. Our webinars provide real-time access to industry experts on today’s hottest topics.

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    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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