Resources

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  • Why content is necessary at every stage of the legal client journey, May 31, 2016 – By HighQ
    - The marketing and sales funnel is a key part of any business today. The concept of leading a prospect on a journey to becoming a client is commonplace in most sales organizations, and has helped to shape the way many organizations communicate.        
  • How Law Firms Can Improve Email Newsletters with Personalised Content, September 28, 2016 – By HighQ
    - The email newsletter is still a powerful communication channel for law firms. But it's not as effective as it once was. How can law firms improve the effectiveness of their email newsletter?
  • The Key to Powerful Legal Content Marketing: Your Lawyers, March 31, 2016 – By HighQ
    - In this increasingly crowded legal marketplace, firms need to distinguish themselves by showcasing their expertise. To get ahead, firms must promote their lawyers as industry leaders in their specific practice areas.
  • What makes a successful client portal?, October 13, 2015 – By HighQ
    - While the traditional client portal may have been born of a simple necessity - getting your files and information to your client quickly - law firms and professional services firms alike are, through a new era of portal tools, taking their online offerings to their clients to a new level.
  • Expert insights - Modernising the Legal Pitch Process – By HighQ
    - The fight to win legal clients has never been more fierce than it is today.
  • Win New Business by Revamping Your Pitch Delivery – March 21, 2017 By HighQ
    - The fight to win legal clients has never been more fierce than it is today, with the drastic increase in the number of law firms, disruptive new business and pricing models, and changing expectations of clients.

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  • Writer’s Block? 10 Tips for Professional Service Firm Blog Topics, January 28, 2016 – By Clockwork Design Group, Inc.
    - If you write content for your firm’s website, or coach others at your firm to write, the hardest part is often coming up with the idea for your article. Here are a few tips for keeping that pipeline flowing.       
  • 3 Tips for Personal Branding, December 16, 2016 – By Clockwork Design Group, Inc. 
    - There are many benefits for developing a strong personal brand. Read on for reasons why you should develop your own brand, and how to do it.
  • Branding Your Office Space, November 9, 2016 – By Clockwork Design Group, Inc.
    - When re-branding, don't forget about your office décor. Your office space can be as important to your brand as your website and collateral.
  • Why Your Logo (Or Other) Color May Not Consistently Match, October 11, 2016 – By Clockwork Design Group, Inc.
    - Vanessa Schaefer explains ways to help you keep the colors of your logo consistent with your website, business cards, pocket folders & more.  
  • Website Development: Templates Versus Custom Design, September 15, 2016 – By Clockwork Design Group, Inc.
    - When it’s time to overhaul your firm’s website, it can be difficult to know where to start. Should you begin by finding a design that everyone loves, and then fill in the content? Or should the content come first, and drive the design? Read more. ·     
  • What is “Editorial” Photography? August 8, 2016 – By Clockwork Design Group, Inc.
    - Ever wonder why some websites, blogs, and marketing materials have a more authentic look about them? Learn about the legal and stylistic meanings of Editorial Photography.
  • Pros & Cons of Video Backgrounds, July 7, 2016 – By Clockwork Design Group, Inc.
    - Full-screen video backgrounds (large videos that auto-play when you first come to a website’s homepage) have been around for several years, but are becoming more and more popular on professional service websites.     
  • Why Integrated Blogs are Better, June 8, 2016 – By Clockwork Design Group, Inc.
    - As we work with professional service firms to design and build websites, we sometimes encounter “other blogs,” written by members of the firm, that exist independently from the firm’s main website. Read more.
  • Random Trade Show Tips for Exhibitors, April 27, 2016 – By Clockwork Design Group, Inc.
    - Read about some helpful tips on how to run a perfect tradeshow if you are an exhibitors, what to do and not to do & more! ·       
  • What’s “Lumpy Mail” and Why I Opened It, March 9, 2016 – By Clockwork Design Group, Inc.
    - In this snippet, Vanessa Schaefer shares her first experience with lumpy mail & explains what lumpy mail really is, as well as how effective it can be in marketing.

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  • Marketing Automation…Impossible in a Law Firm? – By Vuture Global
    - Marketing automation is perfectly possible at law firms. However, we have to understand what it means for a legal practice and how we can leverage the principles from other sectors without being blinded by the processes that other industries use.

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