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Practice Management: Are You In?

Sponsored by: Client Value SIG

Domain: Business of Law
Competency: Business Structures & Trends, Market & Business Intelligence, Firm & Practice Strategy & Planning, Profitability & Pricing, and Financial Management & Measurement

Practice Managers support the daily operations, administration and management of departments and practice groups. These professionals work alongside other administrative departments, including Marketing and Business Development, to provide support and assistance to attorneys so that the lawyers can spend their time lawyering.

You might be doing some of these jobs as a Marketing and Business Development professional, or your firm might have its own Practice Management team. Either way, you’ll find this webinar interesting and useful, as you’ll learn from those on the front lines: team members who regularly provide Practice Management support and those who work with Practice Managers on the Marketing and Business Development side. If you’ve never been exposed to Practice Management, join us to discover the many ways that Practice Managers provide efficiencies and resources to maximize firm profitability.

Our panelists will provide tips on working with Practice Managers and eliminating (or at least navigating between) silos, best practices on toeing the line between Practice Management and Marketing, and suggestions on implementing basic Practice Management tools at your firm.

Learning Outcomes:

  • Understand what Practice Management entails at a law firm.
  • Learn about basic Practice Management tools and how to implement them.
  • Discover how to work with Practice Managers as a Marketing and Business Development professional.

Presenters:

Megan McKeon, Practice Manager, Katten Muchin Rosenman LLP
Ezra Crawford, Director, Practice Group Business Development & Management, Crowell and Moring LLP
Jennifer R. Rupkey, Client Relations Director, Quarles & Brady LLP
Ashley Tenney, Manager, Corporate Practice and Business Development, Dentons