About LMA

    2016 LMA International Committees

    Annual Conference

    Responsible for planning and programming the 2015 Annual Conference. Please visit lmaconference.com for up to date information.

    Co-Chairs: Peter Moyer & Gillian Ward
    Board Liaison: Keith Wewe  
    Staff Liaison: Kristy Perkins 


    Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.

    Chair/Board Liaison: Ashraf Lakhani
    Staff Liaison: Alexia Malamis

    Chapter Presidents

    Serves as a formal platform to coordinate reciprocal communication between chapter leadership and the LMA international board. Chaired by an elected chapter president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share chapter development best practices and nurture cross-chapter networks.    
    Chair/Board Liaison: Darryl Cross
    Staff Liaison: Adrianne Stokes

    Education Advisory Council

    The Education Advisory Council is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, strategizers, guides and ambassadors that come from LMA’s many constituencies. The EAC will play an integral role in the educational development and content, and ultimately, the value of the Legal Marketing Association.

    Chair: Adam Severson
    Board Liaison: Ian Turvill
    Staff Liaison: Holly Amatangelo

    Shared Interest Groups

    Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media, and at the LMA Annual Conference. 

    Staff Liaisons: Kaitlin HeiningerTricia Chiamas

    Client Value SIG

    Focuses on Pricing, Project Management and Process Improvement. This topic advances LMA's mission of providing thought leadership for the legal marketplace as it relates to the 4 P's of marketing: Promotion, Placement, Pricing and Product.

    SIG Leader: Toby Brown & Purvi Sangvhi

    CMO/Senior Marketer SIGforum for those in a first-chair role at a law firm to share ideas and discuss relevant topics. 

     SIG Leaders:  Despina Kartson & Dawn Gertz Longfield 

    Competitive/Market Intelligence SIG
    For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

    SIG Leaders:  Sara Pauley Coffey
    Phil Flora

    Public Relations SIG
    A community for those who have an interest or primary role in legal public relations.

    SIG Leaders:  Cheryl Bame & Ryan King 

    Service Provider SIGA community of vendors and service providers to law firms and legal marketers.

     SIG Leaders: Molly Porter & Jennifer Whittier 

    Social Media SIGFor those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.

    SIG Leaders:  Jessica AriesNancy Myrland 

    Small Firm/Solo Marketer SIG 
    For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate, and share best practices.  

    SIG Leaders: Diana Kroner & Sheryl Miller


    Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and chapters to provide financial guidance (i.e., tools, best practices, resources and an open forum).    

    Chair/Treasurer: Ashraf Lakhani
    Staff Liaison: Alexia Malamis 


    Responsible for making recommendations to the Board and Executive Director on matters related to effective governance of the organization. Specific supporting tasks in this regard include:

    • Designing and implementing an evaluation model and criteria to measure Board and committee performance
    • Create and maintain a Board development program
    • Annual review of the organization’s governance structure
    • Other tasks as assigned by the Board, President or Executive Director

    In addition, the committee will assume the role and responsibility for the Nominations committee. As such, the committee will also be responsible for identifying future Association leaders and administering the Pathways to Leadership program. Supporting tasks in this regard include:

    • Conducting the annual Board nominations process
    • Presenting the slate for approval
    • Advising the President-Elect and Board on committee structure and prospective committee leaders/members as part of the Pathways to Leadership program.

    Co-Chairs: Jon Mattson & Jim Jarrell
    Board Liaison: Lydia Bednerik
    Staff Liaison: Susan Lane 

    Membership Engagement

    Collaborates with staff to establish programs for recruitment, renewal and retention of LMA members and initiatives designed to stimulate growth in all membership categories. Identifies and reviews ideas for new benefits and services for members. Provides support to LMA chapters and members at large in all of these areas. 
    Co-Chairs: Jill Huse & Vanessa Petrea
    Board Liaison: Ezra Crawford
    Staff Liaison: Justine Gershak 

    Award Programs

    Hall of Fame

    Responsible for implementing and judging of annual Hall of Fame Award program.

    Co-Chairs: Mark Greene & Elonide Semmes
    Board Liaison: Adam Severson
    Staff Liaison: Justine Gershak

    Your Honor Awards 

    Responsible for implementing and judging of annual Your Honor Awards program.
    Co-Leaders:  Tasneem Goodman & Jabez LaBret
    Board Liaison: Kathryn Whitaker
    Staff Liaison: Lisa Rottler

    Rising Star Award 

    Responsible for implementing and judging of annual Rising Star Award program.
    Co-Leaders: Liz Boehm & Jessica Aries
    Board Liaison: Kathryn Whitaker
    Staff Liaison: Justine Gershak 


    Strategies Journal Editorial Board

    Determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published 10 times per year. The Board also identifies opportunities for additional revenue and content distribution, and oversees the work of the managing editor. 
    Co-Chairs: John Byrne & Tricia Lilley
    Board Liaison: Kevin Iredell
    Staff Liaison: Frances Moffett


    Provides general oversight of the association’s technology needs. Includes the Website Redesign Task Force, currently scoped with recommending a plan and managing the execution of superficial website enhancements.  
    Co-Chairs: Lindsay Griffiths & Lance Godard
    Board Liaison: Kelly MacKinnon
    Staff Liaison: Meredith Halperin

    Think Tank

    The LMA Think Tank Committee has responsibility for developing and distributing thought leadership on important topics that will impact the association and its members.

    Co-Chairs: Ashley Tenney & Ben Greenzweig
    Board Liaison: Anne Malloy Tucker
    Staff Liaison: Susan Lane 

    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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