About LMA

    LMA International Committees

    2015 Annual Conference

    Responsible for planning and programming the 2015 Annual Conference. Please visit lmaconference.com for up to date information.

    Co-Chairs: Ashraf Lakhani & Anne Malloy Tucker
    Board Liaison: Adam Severson  
    Staff Liaison: Kristy Perkins 


    Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.

    Chair/Board Liaison: Mark Usellis 
    Staff Liaison: Alexia Malamis

    Chapter Presidents

    Serves as a formal platform to coordinate reciprocal communication between chapter leadership and the LMA international board. Chaired by an elected chapter president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share chapter development best practices and nurture cross-chapter networks.    
    Chair/Board Liaison: Adam Stock
    Staff Liaison: Adrianne Watson


    Develops and implements educational programs for members and other customers involved in the legal marketing field. Programs include a yearly QuickStart program for new or junior marketers; monthly webinars covering a broad range of topics; distance learning courses; Annual Conference and other education and professional development opportunities as developed. 

    Solo Small Firm SIG 
    For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

     SIG Leaders: Marguerite Downey & Amy Smith 


    Client Value SIG
    Focuses on Pricing, Project Management and Process Improvement. This topic advances LMA's mission of providing thought leadership for the legal marketplace as it relates to the 4 Ps of marketing: Promotion, Placement, Pricing and Product.

     SIG Leader: Toby Brown


    CMO/Senior Marketer SIGforum for those in a first-chair role at a law firm to share ideas and discuss relevant topics.

     SIG Leader: Megan McKeon


    Social Media SIGFor those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.

     SIG Leader: Lance Godard, Lindsay GriffithsLaura ToledoGail LaMarche, and Nancy Myrland


    Service Provider SIGA community of vendors and service providers to law firms and legal marketers.

     SIG Leader: Kevin Iredell



    Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and chapters to provide financial guidance (i.e., tools, best practices, resources and an open forum).    

    Chair/Treasurer: Mark Usellis
    Staff Liaison: Susan Lane 


    Responsible for making recommendations to the Board and Executive Director on matters related to effective governance of the organization. Specific supporting tasks in this regard include:

    • Designing and implementing an evaluation model and criteria to measure Board and committee performance
    • Create and maintain a Board development program
    • Annual review of the organization’s governance structure
    • Other tasks as assigned by the Board, President or Executive Director

    In addition, the committee will assume the role and responsibility for the Nominations committee. As such, the committee will also be responsible for identifying future Association leaders and administering the Pathways to Leadership program. Supporting tasks in this regard include:

    • Conducting the annual Board nominations process
    • Presenting the slate for approval
    • Advising the President-Elect and Board on committee structure and prospective committee leaders/members as part of the Pathways to Leadership program.

    Co-Chairs: Teresa Cherman & Nathan Darling
    Board Liaison: Aleisha Gravit
    Staff Liaison: Susan Lane 


    Collaborates with staff to establish programs for recruitment, renewal and retention of LMA members and initiatives designed to stimulate growth in all membership categories. Identifies and reviews ideas for new benefits and services for members. Provides support to LMA chapters and members at large in all of these areas. 
    Co-Chairs: Amy Verhulst & Brook Redmond
    Board Liaison: Nancy Myrland
    Staff Liaison: Justine Gershak 

    Award Programs

    Hall of Fame Award Program

    Responsible for implementing and judging of annual Hall of Fame Award program.

    Co-Leaders: Mark Greene & Elonide Semmes
    Staff Liaison: Justine Gershak

    Your Honor Awards Program

    Responsible for implementing and judging of annual Your Honor Awards program.
    Co-Leaders:  Tasneem Goodman & Marcie Valerio
    Staff Liaison: Lisa Rottler

    Rising Star Award Program

    Responsible for implementing and judging of annual Rising Star Award program.
    Co-Leaders: Elizabeth Boehm & Melissa Marshall
    Staff Liaison: Justine Gershak 

    Outstanding Chapter Award Program

    Responsible for implementing and judging of annual Outstanding Chapter Award program.
    Co-Leaders: Jeff Dennis
    Staff Liaison: Justine Gershak 

    Strategies Journal Editorial Board

    Determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published 10 times per year. The Board also identifies opportunities for additional revenue and content distribution, and oversees the work of the managing editor. 
    Co-Chairs: Kevin Sullivan & Joe Calve
    Board Liaison: Jill Weber
    Staff Liaison: Frances Moffett


    Provides general oversight of the association’s technology needs. Includes the Website Redesign Task Force, currently scoped with recommending a plan and managing the execution of superficial website enhancements.  
    Co-Chairs: Heather Morse & Laura Toledo
    Board Liaison: Leslie Meagley
    Staff Liaison: Meredith Halperin

    Think Tank

    The LMA Think Tank Committee has responsibility for developing and distributing thought leadership on important topics that will impact the association and its members.

    Co-Chairs:Ian Turvill & Jon Mattson
    Board Liaison:Despina Kartson
    Staff Liaison:Susan Lane 

    ABA Commission on Ethics 20/20 Task Force

    Explore information/thought leadership LMA can provide to the ABA Commission on Ethics 20/20.
    Chair: Ross Fishman
    Board Liaison: Aleisha Gravit

    OneLMA Task Force

    Chair: Jeff Scalzi & Alycia Sutor 
    Board Liaison: Adam Severson
    Board Liaison: Betsi Roach & Justine Gershak 

    Certification Task Force

    Chair: Keith Wewe
    Board Liaison: Aleisha Gravit & Tim Corcoran
    Board Liaison: Betsi Roach & Chris Peck

    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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