About LMA

2016 LMA International Committees

Annual Conference

Responsible for planning and programming the 2015 Annual Conference. Please visit lmaconference.com for up-to-date information.

Co-chairs: Peter Moyer and Gillian Ward
Board Liaison: Keith Wewe
Staff Liaison: Kristy Perkins


Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.

Chair/Board Liaison: M. Ashraf Lakhani
Staff Liaison: Alexia Malamis

h2>Chapter Presidents

Serves as a formal platform to coordinate reciprocal communication between chapter leadership and the LMA international board. Chaired by an elected chapter president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share chapter development best practices and nurture cross-chapter networks.

Chair/Board Liaison: Darryl W. Cross
Staff Liaison: Justine Gershak

Education Advisory Council

The Education Advisory Council is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, strategizers, guides and ambassadors that come from LMA's many constituencies. The EAC will play an integral role in the educational development and content, and ultimately, the value of the Legal Marketing Association.

Chair: Adam Severson
Board Liaison: Ian H. Turvill
Staff Liaison: Holly Amatangelo

Shared Interest Groups

Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media, and at the LMA Annual Conference.

Staff Liaisons: Kaitlin Heininger and Tricia Chiamas

Client Value SIG

Focuses on Pricing, Project Management and Process Improvement. This topic advances LMA's mission of providing thought leadership for the legal marketplace as it relates to the 4 P's of marketing: Promotion, Placement, Pricing and Product.

SIG Leaders: Toby Brown and Purvi Sangvhi

CMO/Senior Marketer SIG

A forum for those in a first-chair role at a law firm to share ideas and discuss relevant topics.

SIG Leaders: Despina Kartson and Dawn Gertz Longfield

Competitive/Market Intelligence SIG

For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

SIG Leaders: Sara Pauley Coffey and Phil Flora

Public Relations SIG

A community for those who have an interest or primary role in legal public relations.

SIG Leaders: Cheryl Bame and Ryan King

Service Provider SIG

A community of vendors and service providers to law firms and legal marketers.

SIG Leaders: Molly Porter and Jennifer Whittier

Social Media SIG

For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.

SIG Leaders: Jessica D. Aries and Nancy Myrland

Small Firm/Solo Marketer SIG

For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate, and share best practices.

SIG Leader: Diana L. Courson and Sheryl Miller


Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and chapters to provide financial guidance (i.e., tools, best practices, resources and an open forum).

Chair/Treasurer: M. Ashraf Lakhani
Staff Liaison: Alexia Malamis


Responsible for making recommendations to the Board and Executive Director on matters related to effective governance of the organization. Specific supporting tasks in this regard include:

  • Designing and implementing an evaluation model and criteria to measure Board and committee performance
  • Create and maintain a Board development program
  • Annual review of the organization's governance structure
  • Other tasks as assigned by the Board, President or Executive Director

In addition, the committee will assume the role and responsibility for the Nominations committee. As such, the committee will also be responsible for identifying future Association leaders and administering the Pathways to Leadership program. Supporting tasks in this regard include:

  • Conducting the annual Board nominations process
  • Presenting the slate for approval
  • Advising the President-Elect and Board on committee structure and prospective committee leaders/members as part of the Pathways to Leadership program.

Co-chairs: Jon Mattson and Jim Jarrell
Board Liaison: Lydia Bednerik
Staff Liaison: Susan Lane

Membership Engagement

Collaborates with staff to establish programs for recruitment, renewal and retention of LMA members and initiatives designed to stimulate growth in all membership categories. Identifies and reviews ideas for new benefits and services for members. Provides support to LMA chapters and members at large in all of these areas.

Co-chairs: Jill Huse and  Vanessa Petrea
Board Liaison: Ezra M. Crawford
Staff Liaison: Justine Gershak

Award Programs

Hall of Fame

Responsible for implementing and judging of annual Hall of Fame Award program.

Co-chairs: Mark T. Greene, Sr., Ph.D. and Elonide Semmes
Board Liaison: Adam Severson
Staff Liaison: Justine Gershak

Your Honor Awards

Responsible for implementing and judging of annual Your Honor Awards program.

Co-leaders: Tasneem K. Goodman and Jabez LeBret
Board Liaison: Kathryn B. Whitaker
Staff Liaison: Susan Lane

Rising Star Award

Responsible for implementing and judging of annual Rising Star Award program.

Co-leaders: Elizabeth A. Boehm and Jessica D. Aries
Board Liaison: Kathryn B. Whitaker
Staff Liaison: Justine Gershak

Strategies Journal Editorial Board

Determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published 10 times per year. The Board also identifies opportunities for additional revenue and content distribution, and oversees the work of the managing editor.

Co-chairs: John M. Byrne and Tricia M. Lilley
Board Liaison: Kevin Iredell
Staff Liaison: Stephanie Kusibab


Provides general oversight of the association’s technology needs. Includes the Website Redesign Task Force, currently scoped with recommending a plan and managing the execution of superficial website enhancements.

Co-chairs: Lindsay Griffiths and Lance G. Godard
Board Liaison: Kelly M. MacKinnon
Staff Liaison: Meredith Halperin

Think Tank

The LMA Think Tank Committee has responsibility for developing and distributing thought leadership on important topics that will impact the association and its members.

Co-chairs: Ashley Tenney and Benjamin J. Greenzweig
Board Liaison: Anne Malloy Tucker
Staff Liaison: Susan Lane