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Think Tank Insights Series #1: Thought Leadership

A thought leadership strategy is a must in today’s legal services marketplace. If done well, its execution will develop existing and prospective client relationships. Thought leadership not only extends visibility but can demonstrate your knowledge and understanding of a client’s business. You earn credit for that knowledge and respect for taking the time to acquire—and communicate—it. The following ShiftCentral white paper presents 10 best practices to help ensure the success of your firm’s thought leadership program.

Clinton Gary, Director of Marketing at Arnall Golden Gregory, talks about

  • the importance of firm strategy
  • adapting your thought leadership strategy to the firm’s culture
  • focusing on business issues, recognizing that the goal is to generate conversations with clients and prospects

“It can be as simple as three bullet points!”

Karen Love, Director of Practice Growth at PKF Texas, a Houston-based CPA firm, talks about

  • a team-based approach to thought leadership
  • being active in the business community
  • reaching beyond your comfort zone and technical expertise
“Our clients are the masters. They’re the ones who are telling us what they need, and we better be listening and better be providing it because if we’re not, someone else is.”
Ashley Brandt, Associate with Freeborn & Peters and author of the Libation Law Blog, talks about
  • picking a topic that you have an interest and passion in and which fits with the firm’s strategy
  • blogging as part of a business development strategy
“You still have to combine whatever this effort is with getting out there and meeting people.”

Sally Schmidt, President of Schmidt Marketing, first president of the LMA and LMA Hall of Famer, talks about

  • achieving the objective of two-way communication
  • adapting form and format to the audience 
  • being the facilitator of the conversation

"As I think about a thought leader, somebody might see a pyramid with somebody at the top. I see a circle with somebody in the middle."