Upcoming Webinar: Attracting New Clients: The How-To’s of Telling Stories to Develop Trust & Earn Business
||LMA International Calendar
||Attracting New Clients: The How-To’s of Telling Stories to Develop Trust & Earn Business
||Emily Sokalski [Legal Marketing Association]
||Jun 08, 2017 12:00 PM America/Central
||Jun 08, 2017 01:00 PM America/Central
||Learn how to find, construct, and tell stories and examples that highlight your expertise and that of your law firm. Why? Because stories stick! Stories are the best vehicle for teaching your colleagues, prospects, referral sources, family, and friends who your ideal clients are, what to count on you for, what to ask you for, and what opportunities and referrals to send your way.
Stories showcase your character and competence in a way that facts and figures do not.
Boost your “narrative intelligence” in this 60-minute webinar with Lynne Waymon, CEO of Contacts Count LLC, and two guest speakers: LMA’s 2017 President Jill Weber who serves as the Chief Marketing and Business Development Officer at Stinson Leonard Street and John Mitchell, Chair of Law Practice Division at ABA, representing ABA Women Rainmakers. In addition to learning the 5-part Formula for constructing a good story, you’ll also hear several stories created by Jill and John and by former clients of Contacts Count LLC.
Storytelling – without bragging – is a “soft” marketing technique that everyone in your firm can master. As you get more adept at this skill you’ll create the constant flow of opportunity and visibility that is the life-blood of any law firm.