The Book: The Ultimate Content Marketing Tool for Law Firms

Calendar: Western Canada Calendar
Type: Public
Title: The Book: The Ultimate Content Marketing Tool for Law Firms
Group: Organization Members
Owner: Andrew Dawoud [Dentons Canada LLP]
Start: May 16, 2017 12:00 PM America/Pacific
End: May 16, 2017 01:00 PM America/Pacific
Description: This lunchtime seminar, presented by Trena White, Principal at Page Two Strategic Publishing aims to teach legal marketers:

• how to know if a book will work for their firm, and when they might consider developing one
• what kinds of books make sense for different marketing goals
• what specific law firms have done with books to build their brand, support recruitment, and generate leads
• measuring ROI on a book’s publication

For more on Trena and Page Two Strategic Publishing, please visit their website at http://www.pagetwostrategies.com/

Date:
May 16th, 2017

Time:
12pm - 1pm

Cost:
TBD
Location: TBD