January 2017 Program
Metrics for Law Firm Marketers
Wednesday, January 18, 2017
1 Lincoln Street
Boston, MA 02111
The sluggish demand for legal services, brand parity among firms, and increased competition for new and existing clients are the new paradigms firms and their marketing departments will continue to face in 2017. Getting arms around ROI methods and collecting data to use in support of marketing & BD strategies is a constantly moving target. This session will focus on how we as marketers we can try to catch the wild goose in the coming year. The program will include discussion on:
- What can and can't be measured?
- Does a CRM tool do the job?
- How do metrics relate to future allocation of resources and budget forecasting?
- Do you share everything you know with firm leadership?
- Avoiding flawed assumptions and poor decisions
- Great take-away samples you can bring back to your firm
Elizabeth Mell has spent her career in professional services marketing and business development. She launched Mell Consulting as a resource for growing firms. Her role in various business sectors has given her a unique perspective on how legal services are bought, sold and delivered. Elizabeth understands that smaller organizations often have limited means and managing costs has never been a bigger priority.
Before starting her own company, she served as the Chief Marketing and Business Development Officer at Montgomery McCracken. She has held positions at several other law firms, including as Director of Business Development at Fox Rothschild, and as a Marketing Manager at Buchanan Ingersoll & Rooney, Morgan Lewis and DLA Piper. Her career path includes working at DuPont Legal and the Philadelphia Bar Association. Twice in her career, Elizabeth has taken on newly-created roles, introducing and pioneering new programs. Her tenure in the three sectors of business has given her a unique perspective on how professional services are bought, sold and delivered.
She entered Buchanan Ingersoll & Rooney as a Marketing Manager and progressed to Director of Diversity, where she was responsible for developing and launching the firm's diversity program and women's initiative.
Elizabeth spent five years as the Collaboration Manager for DuPont's Network of Primary Law Firms and Service Providers. She was the first person in this position, which was conceived by DuPont's outside counsel. She facilitated collaboration among the 40 firms in the DuPont Legal Model to create opportunities for the firms and service providers to generate new business, as well as referrals between Network members.
She began her career in the member services department at the 13,000-member Philadelphia Bar Association for eight years. As the Director of Member Services, Elizabeth oversaw operations for the association's 60 standing committees, seven sections and the Young Lawyers Division. She managed member programs, public service programs, committee leaders and volunteer corps.
On the personal side, the quality of life in her local community is especially important to Elizabeth. She is active in several nonprofit organizations where she has developed personal and professional connections. She currently serves on the board of the National Adoption Center and the Communications Committee for the SeniorLAW Center. Previously, she served on the board of the Foundation for the Advancement of Technology in Education. She also spends time volunteering with Big Brothers Big Sister of Southeastern Pennsylvania. In 2011, she participated in the Leadership Philadelphia Executive Program.
* If you are having trouble with the registration link, paste the following address into your browser:
https://lmanec.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_230619 or contact Katherine Cavanaugh
Cancellation Policy: Refunds are granted to registrants who cancel 48 hours in advance of an event by emailing Jahna Barbar. Registrants who do not submit notice of cancellation at least 48 hours in advance will be invoiced for the full registration fee.