The Legal Marketing Association (LMA) has reached out to the ABA Standing Committee on Ethics and Professional Responsibility with a letter that applauds the intention of the proposal by the Association of Professional Responsibility Lawyers (APRL) to amend ABA Model Rules 7.1, 7.2, 7.3, 7.4 and 7.5, which address how lawyers provide the public with information about legal services.
Signed by President Jill S. Weber and Executive Director Betsi Roach, the letter continues, "LMA believes the rule revisions will be beneficial to both lawyers and the clients they serve. We recommend the ABA adopt the revisions and consider further future modifications to address the realities of the evolving legal industry. ... As recognized by APRL in its report dated June 15, 2015, many of the current rules are outdated, and the spread of overregulation results in more confusion to the public than clarity. Further, it has often resulted in impractical obligations on attorneys and the professional staff who support law firms in their communication, solicitation and advertising efforts."
If you would like additional reading on this matter, we recommend the following sources.
- "ABA Attorney Ad Rule Revamp Picks Up Steam" by Law360
- APRL Proposed Amendments to Model Rules 7.1, 7.2, 7.3, 7.4 and 7.5 from AmericanBar.org
- Comments to APRL Proposal to Amend Rules 7.1-7.5 from AmericanBar.org
- 2015 Report of the Regulation of Lawyer Advertising Committee (June 2015) from the Association of Professional Responsibility Lawyers
- Regulation of Lawyer Advertising Committee Supplemental Report (April 2016) from the Association of Professional Responsibility Lawyers