Why you should watch it: this video explains what social media is, why professional service providers must learn and use the tools, and how they should do it. All in 4 minutes and 38 seconds. Here’s a taste: “Social media is still in its early states. But adopting it now is vital for your future and the future of the KPMG brand.”
Why you should watch it: when Womble’s Chief Client Development Officer announces that his firm is going to focus their marketing and business development efforts on just two types of activity, you pay attention.
Why you should watch it: the effort Corcoran describes – analyzing clients and practices, markets and opportunities, resources and revenues to craft actionable plans for developing business – is the future of the successful law firm.
Why you should watch it: lawyers write a lot of valuable and timely content - white papers, client alerts, newsletters, and the like - but if clients, journalists, and peers aren’t sharing it, the work likely isn’t reaching its targets. How to get beyond that? Write what your audience needs to know.
Why you should watch it: Acritas surveyed around 2500 GCs to find out why they fire law firms. The most common answer might not surprise you (spoiler alert: it’s pricing), but it’s not the only one. You should know them all.
Why you should watch it: Dechert’s pro bono program is probably similar to that of most big law firms. But it sure seems different – no, better – when you watch this video. Their lawyers tell great stories, and in doing so create an effective marketing tool for the firm.
Why you should watch it: Because it’s fun. Because it will make you laugh. Because Allen Matkins took a chance, poked a little fun at themselves, and had a great time in the process (yes, it shows). Not your typical marketing piece, but a very effective one.
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PS: a big Social Media SIG thank you to Meredith Halperin, IT Client Manager at SmithBucklin and LMA website guru, who made the eighth day possible by sorting out the video embed problems. Thanks, Meredith!
Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.