Unprecedented competition in the legal service industry requires innovative business development strategies. A long-standard practice among other industries, competitive intelligence (CI) is an essential discipline to support evidence-based decision making. Firms are investing in competitive intelligence initiatives and resources, but you don’t need a big budget to get started. This presentation will introduce CI, present best practices for creating and sustaining a CI function, and introduce some free and low-cost resources to make your CI initiative a success.
11:30 a.m. - 1:00 p.m.
Haynes and Boone, LLP
1221 McKinney Street
Houston, TX 77010
Greg Lambert, Director of Library & Research Services at Jackson Walker LLP
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