Unprecedented competition in the legal service industry requires innovative business development strategies. A long-standard practice among other industries, competitive intelligence (CI) is an essential discipline to support evidence-based decision making. Firms are investing in competitive intelligence initiatives and resources, but you don’t need a big budget to get started. This presentation will introduce CI, present best practices for creating and sustaining a CI function, and introduce some free and low-cost resources to make your CI initiative a success.
Time: 11:30 a.m. - 1:00 p.m.
Location: Haynes and Boone, LLP 1221 McKinney Street Suite 2100 Houston, TX 77010
Emily Rushing, Competitive Intelligence Manager, Haynes and Boone, LLP Click here to read more about Emily on Linkedin. Click here to learn more about Emily on Twitter.
Greg Lambert, Director of Library & Research Services at Jackson Walker LLP Click here to read more about Greg on Linkedin. Click here to learn more about Greg on Twitter.
Click here to read, 3 Geeks and a Law Blog, to which Greg serves as a contributing writer.
Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.