Date: Thursday, March 21, 2013
Time: 12:00–1:30 p.m. (Registration/networking at 12:00–12:20; introduction of speaker and program begins at 12:20)
Location: Schnader Harrison Segal & Lewis LLP, 1600 Market Street, Philadelphia, PA 19103
In-house marketers routinely preach the “know thy clients’ business” sermon, but how many of us really know what our clients (the lawyers) do on a day-to-day basis? This interactive presentation will be moderated by a business developer and include a panel of litigation partners discussing those discrete responsibilities, hundreds of both billable and nonbillable hours, of which your attorneys all too often assume you are aware: what a litigator’s practice actually entails. However, we will then transition into practical takeaways on how marketers can consequently best accomplish mutual marketing goals. It is only by aligning these—occasionally competing—agendas that we function efficiently on the same team. After all, how can we effectively sell a product we know nothing about?
John D. Bowers (moderator) is a business development manager for Fox Rothschild LLP, identifying and promoting new business strategies for attorneys and practice areas. John moonlights as editor of Law Practice magazine, a publication of the ABA's Law Practice Management Section.
Stephanie Resnick is a member of Fox Rothschild’s Executive Committee and serves as chair of Fox Rothschild’s firm-wide Litigation Department, consisting of more than 200 attorneys in 17 offices.
Wayne A. Mack is co-head of Commercial, Securities and Antitrust, the largest division in Duane Morris' Trial Practice Group, with more than 125 attorneys. Wayne is also a member of the firm's governing Partners Board.
Sam W. Silver, a Fellow of the American College of Trial Lawyers, is a member of Schnader Harrison Segal & Lewis’s Executive Committee and a past chair of the Litigation Department.
Charles S. Marion is a commercial litigator at Pepper Hamilton, and focuses his practice on complex commercial litigation, intellectual property litigation, products liability, franchise litigation, and insurance coverage disputes.
Pre-register online until noon the day prior to the program (Wednesday):
Chapter Members: FREE
Register at the door:
You may RSVP via our online registration form up until noon the day prior to the event to secure the discounted rate. All RSVPs after that time will be charged the walk-in rates. If you have reserved a seat and are unable to attend, you must notify the chapter by noon the day before the event.
Both member and nonmember “no shows” who have not withdrawn their registrations by noon the day before the event will be billed the nonmember rate of $25 to reimburse the chapter for the seat reserved and paid for on their behalf.
Pre-register online until noon the day prior to the program.