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Sponsored By:

Date: October 23, 2012

Time: 8:15am-5:00pm

Location:
The Club at Key Center
127 Public Square
Cleveland, OH 44114

Join LMA Ohio for the 2nd annual regional, full-day program designed for legal marketers and attorneys in Ohio. The sessions, featuring nationally recognized presenters, will provide attendees with industry insights and the tools to help their firm grow through sophisticated marketing and practice development initiatives. And, it will be a great opportunity for attorneys to polish their business development and marketing skills.

Sponsorship Opportunities Available! Click here for more information.

Cost:
LMA Ohio Members - $90
Attorneys seeking Ohio CLE Credit - $150
Other attendees - $130

We have applied for 5.0 hours of Continuing Legal Education Credit through the Ohio Supreme Court.

Registration: Fill out form to register today!


We are proud to bring you this national-caliber agenda:

• 8:15 – 9:15 am
  Early-Bird Breakfast Roundtable
  
  Leading Successful Marketing and Business Development Strategies within a Law Firm
  Panel:
  Sue Brelus, Chief Marketing Officer, Thompson Hine
  Jon Mattson, Chief Marketing and Business Development Officer, Tucker Ellis & West
  Cherie Olland, Global Director of Business Development & Communications, Jones Day
  Tom Smanik, Chief Marketing Officer, Hahn Loeser & Parks LLP
  
  We've asked four leaders from four prominent Cleveland firms to share the tips, tools, tactics and wisdom that has allowed them to create and implement successful strategies for results-driven business development and marketing programs in their firms.
• 8:45 – 9:30 am
  Registration and Breakfast
  
  
• 9:30 – 10:30 am
  Rainmaking Advantage:  Your Role in the Business Development Process
  Bruce Alltop, Senior Consultant, LawVision Group
  
  Business Development has taken a front seat these days and is on every lawyer’s and marketer’s mind.  This workshop will provide an overview of the sales process and insights about your role at each step of the process.  This clear insight will provide you with ideas, tools and tactics for supporting the firm’s revenue growth goals.
• 10:30 – 10:45 am
  Break
• 10:45 – 11:45
  The Hoffman Alvary Survey™ of Law Firm Economics
  Scott Golin, Consultant, Hoffman Alvary
  
  Now in its sixteenth year, the confidential Hoffman Alvary Survey on Law Firm Economics is a full-featured report on the business factors that currently affect law firms. This presentation will feature some key highlights of this survey across a number of key criteria.
• 11:45 – 12:15
  Lunch
• 12:15 – 1:15 pm
  Coaching Attorneys to Develop Business
  Alycia Sutor, Partner, Akina and President, LMA International
  
  This presentation will discuss WHAT to teach attorneys and HOW to coach attorneys to be more focused and productive in their business development efforts.
• 1:15 – 1:30 pm
  Break
• 1:30 – 2:30 pm
  0:30/3:00/30:00: Mastering Conversational Branding
  Burkey Belser, Greenfield Belser
  
  This presentation showcases tools and training firms are delivering to their people to help describe the firm in 30 seconds (the elevator speech), three minutes (the airplane talk) and 30 minutes (in face-to-face business meetings).
• 2:30 – 2:45 pm
  Break
• 2:45 – 3:45 pm
  Client Conversations:  Better Communications for Better Business
  Laura Meherg, Partner, Wicker Park Group and Jill Weber, Chief Business Development Officer, Leonard, Street & Deinard
  
  Excellent communication and other business skills are consistently identified by law firm clients as the critical differentiators between average and great attorneys and firms. This presentation will walk through a specific approach to increasing the number of face to face meetings with clients in order to retain and expand quality business.
• 3:45 – 5:00 pm
  Networking Cocktail Hour