Legal Marketing Trends and Innovations - Differentiation Through the Client Experience
Sept. 27, 2007 meeting featured a top-notch panel that discussed various innovations.
Event Type: Educational
Date: Sep 27, 2007 - Sep 27, 2007
Location:
The Harvard Club of New York City
27 West 44th Street (between 5th & 6th Aves.)
New York, NY
USA
Hosted By: Metropolitan New York Chapter
Cost:
Full Member: $75 in advance/$95 at-the-door
Non-Member: $105
A top-notch panel will discuss which differentiators really matter to clients, why client service-focused, tactical approaches often "get the word out” best, how concentrating on the client experience can create differentiators that resonate with clients and offer competitive advantage and how these efforts have the potential to change our roles as law firm marketing and business development professionals.
In an increasingly competitive marketplace, firms are consistently faced with the challenge of differentiating themselves from the competition. Some hope to stand out from the crowd by shifting the focus of their efforts from traditional marketing to tackling the "nuts and bolts" of the client experience - an effort that will develop business and “market” the firm in a far more effective way.
The program will consist of a lively and informative discussion about:
- Which differentiators really matter to clients
- Why client service-focused, tactical approaches often "get the word out” best
- How concentrating on the client experience can create differentiators that resonate with clients and offer competitive advantage
- How these efforts have the potential to change our roles as law firm marketing and business development professionals
Our Panel:
John Knox, Head of U.S. Business Development, Allen & Overy LLP
Terri Pepper Gavulic, Vice President and Co-Leader of Hildebrandt International's Client Relationship and Team Development Practice
Kate Frucher, General Manager of Axiom Legal, a "new kind of law firm" profiled in Forbes, Inc. and The National Law Journal
Bob Robertson, Director of Business Development Services, Greenberg Traurig LLP (moderator)
Sponsored by:
www.moxiepremiums.com
NOTE: This program has been orchestrated by the Chapter's Programming Committee whose mission is to provide outstanding programs for legal marketers that will ensure their awareness and understanding of industry trends and legal marketing tools; these programs will enhance their ability to perform their jobs, serve their attorneys and law firms and enhance their careers. We welcome your thoughts and questions: specialevents@wisnik.com.