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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

January 16, 2017 - 03:54 PM
Conquering the Generational Content Divide: What You Need to Know to Reach All Generations with Your Digital Content
January 16, 2017 - 08:42 AM
Take a sneak peak at some of the 2017 P3 sessions! Plus, remember to register by the earliest bird deadline (Friday, Jan. 27) to save up to $200 on this invaluable learning experience.
January 13, 2017 - 01:17 PM
Would you like to take on more of a leadership role within the Legal Marketing Association Mid-Atlantic Region on a regional level and local steering committees and projects? Do you have an interest in developing deeper relationships with fellow Mid-Atlantic region members
January 12, 2017 - 12:03 PM
Boston, MA, January 10, 2017 – The Legal Marketing Association (LMA), Boston, selected Colleen Bidgood and Brian Wolgast for its 2017 Future Leaders Fellowship Program.
January 9, 2017 - 11:06 AM
Congratulations to Nikki Sherrill, 2016 LMASE President, and husband Ben on the birth of their baby boy, Alexander Joseph, on December 16th! 

Congratulations to Amy Norris, 2017 LMASE President-Elect, and husband Eric on the birth of their baby girl, Charlotte Elizabeth, on December 16th!
January 9, 2017 - 11:04 AM
Are you are a relative newcomer to legal marketing and looking for a mentor to guide you through the nuances of marketing and business development for lawyers?
January 5, 2017 - 04:20 PM
Julie Holton, Marketing Director at Fraser Trebilcock in Lansing, Michigan (and the newest member of the Detroit Local Steering Committee), is pleased to announce that Faith Miller has joined the firm as a Marketing Associate. 
January 5, 2017 - 04:19 PM
New LMA member Steven Keltsch, CEO of Web Development Goals, Inc. in Troy, Michigan, reports that after extensive research and testing, the company has launched a rebuilt SEO service. 
January 4, 2017 - 08:19 AM
The sluggish demand for legal services, brand parity among firms, and increased competition for new and existing clients are the new paradigms firms and their marketing departments will continue to face in 2017.
January 3, 2017 - 06:44 PM
As a result of a new initiative, we are excited to announce an upcoming seminar in partnership with the Canadian Society for Marketing Professional Services (CSMPS). 
January 3, 2017 - 06:32 PM
Register for the fifth annual P3 Conference before the earliest bird deadline on Jan. 27 & save up to $200.
December 29, 2016 - 11:11 PM
Thank you to all who braved the rain to join us in celebrating the end of a great year at the Capital Chapter Holiday Party on December 6. Special thanks to our generous sponsors - Association of Corporate Counsel and JD Supra!
December 29, 2016 - 11:05 PM
Helena Lawrence

President, 2017 LMA Mid-Atlantic Regional Board Senior Marketing & Business Development Manager, Orrick

Helena provides strategic guidance, thought leadership, project management and process improvement, for client service, business development, sales, practice and marketing initi
December 29, 2016 - 10:30 PM
Dave Harvey is now a Director of Business Development for O'Melveny & Myers. He is responsible for marketing and business development globally for the firm's Litigation Department where he manages a team of marketing professionals. O'Melveny is an internationally acclaimed law firm of approximately
December 29, 2016 - 10:16 PM
On December 13, 2016, Lia Dorsey, Director of Diversity and Inclusion at Sutherland Asbill & Brennan, was the principal speaker at the LMA Future Leaders SIG Brownbag program. Her presentation titled, “The Business Case for Diversity,” explored the differences between diversity and inclusion and pro
December 29, 2016 - 04:10 PM
The countdown has begun! 2017 is just around the corner and for many this is a welcome relief from a challenging 2016. However, for LMA, particularly the Capital Chapter, I am glad to report the upside.

As each year passes, I am increasingly grateful for LMA and all that it has to offer.
December 29, 2016 - 04:06 PM
Law firms (if they haven’t already) will continue to move forward with developing technology solutions for a simple reason: their clients expect it, says Adam Stock, Chief Marketing & Client Services Officer at Allen Matkins.

It comes down to doing things “more efficiently because clients
December 29, 2016 - 04:03 PM
In 2016, led by President Katie Munroe and supported by our Membership, Technology and Sponsorship Chairs, Program Chair Rachel Shields Williams and her committee set out to create an educational calendar that offered a diversity of programming to help us connect-the-dots across several legal market
December 29, 2016 - 03:53 PM
Marketing automation is arguably the biggest shift we will see for law firm websites in 2017 and the coming years.

Marketing automation is “software designed to execute and automate marketing efforts in a highly segmented, efficient, and results-oriented way,” according to Right Source, partner of
December 24, 2016 - 06:06 AM
As Nancy Myrland of Myrland Marketing & Social Media brings The 2016 12 Days of Social Media to a close, she bids us a fond farewell and offers perspective and a list of four pieces of advice for all of us to follow.