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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

February 28, 2017 - 06:34 AM
The LMA Virginias Local Group gathered at the Richmond office of McGuire Woods on January 11th for the first program of the year, a presentation by Christina Fritsch of ClientsFirst Consulting on how to identify and implement technology that can make a real difference in the business development
February 27, 2017 - 04:42 PM
Love it or hate it, change is ironically an inevitable constant in our whole lives, personal and professional. Sometimes factors out of our control present change like reorganizations, ineffective management or economic downturns. The harder questions come when the ball is in your court.
February 27, 2017 - 01:28 PM
Making partner is often the apex of a lawyer’s career. Making partner means the late nights, long weekends, and countless billable hours have paid off. They have earned the respect of their peers, who have decided to put their trust in the new partner’s work ethic, leadership skills and origination
February 27, 2017 - 01:27 PM
According to the 2015 Altman Weil Flash Survey, “Law Firms in Transition,” only 31 percent of firms have a formal succession plan in place. With Baby Boomers representing 95 percent of law firm leadership as of American Lawyer’s 2015 survey, retirement is a reality firms must face - and face now.
February 27, 2017 - 01:27 PM
David Pray was recently hired by Charleston, West Virginia, based law firm Bailey & Glasser as “Chief Transformational Officer” — championing the growing firm’s continuous improvement initiatives and related lean initiatives.
February 27, 2017 - 01:26 PM
If you have not been through a law firm merger yourself, chances are that someone in your legal marketing circle has. According to Law360, there were 85 US law firm mergers in 2016, just slightly fewer than the 91 combinations tracked in 2015.
February 27, 2017 - 01:25 PM
On January 31, 2017, Jennifer Johnson Scalzi, founder of J. Johnson Executive Search, presented the program Recalibrating from Non-Lawyer to Revenue Enabler™: Positioning Yourself and Your Team to Work in Tandem with Revenue Producers to Achieve Sustainable Growth. 

Current Trends in the Legal Indu
February 27, 2017 - 11:51 AM
Welcome to the LMA Mid-Atlantic Region!

It is an exciting time to be a LMA member. In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia, and West Virginia have come together to form the LMA Mid-Atlantic Region. The combination of our more than 450 members
February 27, 2017 - 11:50 AM
Law is a multibillion dollar industry that plays an integral part of nearly every development, particularly in the business world. Law firms are also major employers and community partners. Despite these elements, media reporting on the industry remains light.
February 27, 2017 - 11:49 AM
We have all experienced it, the ambiguity associated with adjusting to new organizational structure and to working with new teammates. The marketing department at my firm has been experiencing change.
February 27, 2017 - 11:49 AM
Why is change so hard? That seems like a question asked in every self-help book. And it also seems that every such book has a solution to making change easier. But authors Chip Heath and Dan Heath provide solutions by closely examining real-life situations in Switch: How to Change Things When Change
February 27, 2017 - 11:46 AM
There are many ways to respond when someone asks the age-old DC question, “What do you do?” However, what you should never do is reply with the dreaded “just” phrase.
“When you say, ‘I’m just marketing’... talk about shooting yourself in the foot,” says Nicole Steckman, marketing manager
February 14, 2017 - 12:00 PM
LMA Boston kicked off 2017 with their first educational program of the year, “Metrics for Law Firm Marketers,” with speaker Elizabeth Mell .
February 10, 2017 - 10:29 AM
Part of our transition from chapters to region includes the merging of our social profiles. Each region will have one Facebook account and one Twitter account, Local Linked In groups will be closed and members migrated to the national LMA Linked In Group.

Over the next few weeks, you will see posti
February 10, 2017 - 10:28 AM
Part of our transition from chapters to region includes the merging of our social profiles. Each region will have one Facebook account and one Twitter account, Local Linked In groups will be closed and members migrated to the national LMA Linked In Group.

Over the next few weeks, you will see posti
February 10, 2017 - 10:27 AM
Part of our transition from chapters to region includes the merging of our social profiles. Each region will have one Facebook account and one Twitter account, Local Linked In groups will be closed and members migrated to the national LMA Linked In Group.

Over the next few weeks, you will see posti
February 8, 2017 - 12:25 PM
Learn a better way to lead!

Join LMA Western Canada for a must-attend leadership seminar, which will be of benefit to marketers at all levels of seniority. The session will help you be a high-impact, thriving leader by leveraging the power of coaching.
February 6, 2017 - 12:26 PM
LMA 2017 President Jill Weber shares her story for the #LMALove campaign, showing her appreciation for LMA's first president, Sally Schmidt. Spread the #LMALove using the hashtag to give fellow LMA members a special shout out!
February 1, 2017 - 02:53 PM
Part of our transition from chapters to region includes the merging of our social profiles. Each region will have one Facebook account and one Twitter account, and we are merging our LinkedIn groups into LMA International's.
February 1, 2017 - 02:46 PM
by Sander Coxe
“Charming British ex-pat” does not do justice to the new Chair of our Local LMA Steering Committee.