Measuring Marketing Success

Time: 12 - 1:30 p.m.

“Measuring Marketing Success for Law Firms”, Michael Zolno of Zolno Consulting will present a look at how metrics can be used for evaluating and justifying marketing programs and allocating scarce marketing resources.

This workshop will: 

Look at why it is important to measure marketing success:

• Evaluating marketing efforts

• For justifying planned marketing projects

• For making decisions regarding the allocation of marketing resources

 The process involved in measuring marketing success:

• Setting measurable goals and objectives
• Selecting the “best” metrics
• Establishing a system for collecting data
• Implementing the process

 Most important, methods and metrics for evaluating various marketing programs will be discussed in a highly interactive format.

 Participants will leave with: 

• A better understanding of metrics and their use them in evaluating and justifying marketing projects.
• Concrete examples of the “best” metrics to use for specific marketing projects.

Michael Zolno MBA MA, Principal of Zolno Consulting, is a member of LMA, Chicago Chapter, and an Associate Member of ABA. Zolno Consulting provides strategic marketing services for law firms, and other professional service firms, with an emphasis on “Measuring Marketing Success.”

 This program is proudly sponsored by:

To Register, click here.