The RFP from A to Z

Program Description:
There it is.  Plopped on your desk by an attorney in your firm:  an RFP.  Due date:  days (or perhaps even hours).  How can you make your firm’s submission a winner?  Should you even respond at all?  In this month’s program, we’ll review best practices surrounding the response to an RFP (or the choice to decline to respond) and discuss a variety of practical tools, approaches and software used by legal marketers throughout the country in firms of all sizes.

Come prepared to learn about what you can implement at your firm, and also prepared to share your own experiences to benefit your colleagues in the chapter so that we can all walk away with a plan to make the RFP process less of an “OMG!” thing and go “A-OK.”

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Presenter and Open Discussion Moderator:
Jamie Mulholland, Jamie Mulholland Marketing

Jamie Mulholland is an experienced marketing professional with a background in public relations, event management, writing and broadcasting.  However, for the better part of the last ten years, she has almost exclusively worked in marketing for law firms.

Recruited in 2000 to serve as the first Director of Marketing for a 60+ attorney law firm that was based in Southern New Jersey but whose clientele spanned the globe, she left the firm after six years to work with smaller firms whose size did not justify the addition of a full time Marketing

Director, but whose business development goals required the advocacy and creativity of an experienced marketing professional. Today, she works with a number of such firms in addition to a variety of other businesses and advertising agencies who outsource marketing, writing, event management and PR.