The Zen of Law Firm Rankings: Taking Control of the Rankings Process

On January 17, 2008, The Metropolitan Philadelphia Chapter of the Legal Marketing Association kicked off its 2008 programming schedule with "The Zen of Law Firm Rankings: Taking Control of the Rankings Process" presented by Vivian Hood of Jaffe Associates, Inc.  The meeting was hosted by Drinker Biddle & Reath and marked the debut of the Chapter's new format of hosting monthly meetings, alternating between breakfast and lunch.
 
Ms. Hood addressed the issue of how surveys, rankings, directories, and lists impact legal marketers as a daily part of their job responsibilities.  Ms. Hood also provided attendees with tips on managing the paper trail and highlighted best practices for staying on top of the number of lists, knowing which lists are most relevant to our respective firms, how to most effectively prepare a submission or nomination, and how to maximize our wins.  For a copy of Vivian Hood's presentation, or for more information, please contact her at (904) 220-1915 or hoodv@jaffeassociates.com.

Click here for photos from the event.