MBA Basics in Just One Day

Join LMA Philadelphia Chapter for an all-day MBA Day Camp.  Designed for legal professionals, this mini-MBA course will showcase key concepts in strategy, marketing, accounting, and finance intended to enhance management and business development skills. Attendees will walk away from this course with not only a better understanding of the business of their firm, but also with real tactics and strategies that can be implemented immediately.

Sponsored by:

The MBA Day Camp will give you a better understanding of the market and financial forces driving your clients and your firm. You will learn methods and techniques to help grow your firm's business. The day will engage, enlighten and expand your strategic expertise.

This seminar is specifically designed for legal marketing professionals and lawyers who do not have the time or the interest in pursuing an MBA, and for those who have been out of school for several years and want to gain exposure to cutting edge best practices.  The seminar features the following segments:
 

Strategy (9:00am-10:30am)

• Showcase key frameworks such as Porter’s Five Forces and P.E.S.T to facilitate internal and external competitive analysis
• Use the Dell/IBM Harvard Business School Case Study to illustrate key frameworks
• Several real-world examples to highlight best practices in strategic planning

Marketing (10:40am-Noon)

• Gain a better understanding of the key market drivers of your clients’ business
• Selling and marketing services, learn how B2B buyers make decisions
• Highlight best practices in services marketing from legal and non-legal firms

Accounting (1:00pm-2:20pm)

• Review key services accounting terms such as billable hours, utilization and how you evaluate whether a client is profitable
• Blockbuster/Netflix case study to showcase the use of accounting in competitive analysis
• Overview of accounting distortions that have led to a wave of oversight and regulation

Finance (2:30pm-3:40pm)

• Understand how clients use finance to evaluate projects, companies, and investments
• Tradeoffs of Private vs Public Ownership
• Overview of key financial subjects such as private equity, derivatives and hedge funds

Wrap-up (3:40pm-4:00pm)

• How to integrate strategy, marketing, finance, and accounting to create a business plan or practice group development plan
• Case study showcasing strategic concepts covered in the session

NOTE:  Advance Registration/Payment Required.  Limited Seats.