Eight Steps to a Better Business Plan

Time: 12:00 noon - 1:30 p.m.

Program Description:
As economic conditions change, lawyers need to re-evaluate their business plans. The best business plans not only target a promising niche, but also identify efficient tactics to make the best use of lawyers’ limited marketing time, to build relationships, and to improve follow-up. This one hour workshop will provide practical tips and tools to help lawyers develop and implement better business plans, by focusing on eight steps:

1. Identify the tactics that will have the greatest impact for your practice and personality

2. Prioritize your target audiences

3. Commit to a definite number of marketing hours every week

4. List action items that are SMART (specific, measurable, achievable, relevant, and timed)

5. Customize the plan’s format to your individual needs

6. Coordinate with others

7. Track time and activity, every week

8. Review the plan quarterly

Each participant will also receive “The LegalBizDev Guide to Business Plans,” a .pdf file with sample formats for typical plans, and detailed advice to maximize results.

About the Speaker:
Jim Hassett founded LegalBizDev (www.legalbizdev.com) to help lawyers develop new business more quickly by applying best practices from other law firms and from other professions. Before he started working with lawyers, Jim had 20 years of experience as a sales trainer and consultant to companies from American Express to Zurich Financial Services. Jim has published seven books (including Legal Business Development: A Step by Step Guide and The LegalBizDev Desk Reference™) and more than seventy articles in publications ranging from the New York Times Magazine to Law Firm Inc. and Strategies: The Journal of Legal Marketing. He speaks frequently at law firms, and at professional meetings, including the Massachusetts Bar, and the New York, New England, Southeastern and Vancouver chapters of the Legal Marketing Association. He has a Ph.D. from Harvard University, and is an Adjunct Associate Professor of Psychology at Boston University. His blog Legal Business Development was selected by TechnoLawyer as one of “the most influential legal blogs.”

 Special thanks to event contributor:

Bresner Studios - Corporate Photography for Philadelphia's Top Law Firms