The Cobbler's Children Get Some New "Shoe Leather"

When it comes to successful law firm marketing, sales and service, nothing replaces basic, consistent "blocking and tackling" activity (otherwise known as "shoe leather"). There is no substitute for this requirement of any successful business or client development initiative.

Attend our November educational program and hear from Catherine Alman MacDonagh, co-author of "The Law Firm Associate's Guide to Personal Marketing and Selling Skills" book and training manual. As someone who has been responsible for directing law firms' marketing, business development and client service strategies and tactics, she knows the challenges of helping lawyers to be successful, building infrastructure and resources, providing programs that work, and supporting the evolution to a sales and service culture.

If you work with lawyers on marketing, sales, professional or practice development, education, training, recruiting, mentoring, and more, you will want to attend this program. When you do, you will be the cobbler's child that not only gets some shoe leather, but makes a pair that has a good fit and lasting quality.

Guest Speaker
Catherine Alman MacDonagh, J.D. develops and launches innovative law firm sales and service training and coaching programs as well as revolutionary client development and process improvement initiatives. She is an effective change agent with more than fifteen years of successful professional services strategic, marketing, sales and services experience with both small and large firms.

She is the Chief Operating Officer and Co-Founder of the Legal Sales and Service Organization. LSSO is exclusively focused on sales, service excellence and quality issues facing the legal industry and presents LSSO’s RainDance Conference™ annually. She directed LSSO’s groundbreaking study, Women Lawyers: Sales and Business Development Issues in 2004 and a more recent survey that enables firms to benchmark against the results of the original women lawyers’ study.

A certified six sigma green belt and a self-described “recovering lawyer,” Catherine is a former corporate counsel. As such, she always brings the client experience and perspective to her work.

She is a member of the New Jersey and New York bars and the American Bar Association (Law Practice Management Section, Women Rainmakers, Strategic Marketing Group), and a recognized leader within the Legal Marketing Association, having served two consecutive terms as Chapter President in New England, many years on that board and several national committee positions, including the Sponsor Relations Committee, for which she was an inaugural co-Chair. Some of the honors and awards Catherine has received include: Boston Business Journal’s 40 Under 40, two years on the prestigious MLF 50 (Marketing the Law Firm Top 50) List, and several Legal Marketing Association Your Honor Awards.

Catherine enjoys speaking, writing, and volunteer work with the American Foundation for Suicide Prevention and Self Esteem Boston as well as her children’s schools and her community, where she serves on the town’s Re-engineering Committee.