Competitive Intelligence Best Practices

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Time: 8:00 a.m. - 9:30 a.m.

Program Description:
Using competitive analysis to get the upper hand on business ventures is what CI is all about. Because CI is hitting the legal industry fast, legal marketers and law firm librarians need to prepare their departments' capabilities to add compelling strategic insights into the competitive landscape of their firms. The goal of CI is to develop actionable and strategic insights for your law firm decision makers. It requires the involvement of attorneys, marketers, and librarians to reach this goal. Attend this month's program to learn how to master and incorporate this initiative in your department's activities.

About the Speaker:
Monica A. Almendarez, Business Development Manager at WolfBlock
Ms. Almendarez received her B.A. degree from Bowdoin College in 2002, and her M.S. from Drexel University in 2005, with a concentration in competitive intelligence. At WolfBlock, she focuses on all aspects of the litigation group's business development and marketing efforts. Prior to joining WolfBlock, Ms. Almendarez was a Competitive Intelligence Manager at Fox Rothschild, LLP; before that, she worked as a Business Development Librarian at Morgan, Lewis & Bockius, LLP.

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 This program is proudly sponsored by Monitor Suite.