LMA Metro Philly : Legal marketing starts here . . .


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    As President of the LMA Metropolitan Philadelphia Chapter, welcome to our website! As many of you know, the past several years in ourAndrew Laver (750 x 1050).jpg industry have been a challenge for many of us and our firms or businesses. Since that time, legal marketers in the Metropolitan Philadelphia market found ways to do more with less. Following LMA’s example and as the cost of membership has declined, the Metro Philadelphia Chapter (“MPC”) stepped up its game and continued to offer the highest value available in the association
    Several highlights of the chapter over the past few years include:

    • Starting in 2013, all monthly educational seminars are complimentary to LMA Metropolitan Philadelphia members in good standing. For nonmembers, programming remains affordable at $25 with pre-registration.
    • Video highlights of monthly education seminars are now available on the “PhillyLegalMarketers” YouTube channel as well as written recaps for attendees and non-attendees alike.
    • Starting in 2013 and continuing today, we have enjoyed a great revival of sponsor relations, which allowed:
      • A reconciled budget that has allowed the chapter to remain “in the black” for another fiscal year
      • Excellent growth in members and our contact database. We had less than 100 paid members in 2012 and grew to nearly 130 paid members by end-of-year 2013. In addition, nonmember contacts have grown by the 100s as well
      • Continued growth in volunteers and committee sizes, which lightened the workload for Board and Committee members
      • Continued email marketing to nearly 900 contacts in our database, PR through multiple local publications, social media outreach, including Twitter and LinkedIn... and the list could go on!

    We hope that you have noticed much of the above and find the Board’s efforts beneficial to you, your employer and your professional development. As a former LMA Chapter President once told me, our mission is simple: to provide members with the tools, education and support they need to perform their jobs in the most professional manner possible.
    If you are not already involved with the Metro Philadelphia Chapter, I invite you to join our mailing list and to consider the benefits of becoming a member. While you are reviewing our website, check out our local job bank in addition to the international job bank maintained by LMA International. Please feel free to reach out to me or any of the chapter leaders or committee chairs at any time and for any reason. As I alluded to above, we are here for you and your career.
    Thank you again for visiting our website and I hope to see you soon at an upcoming LMA Metro Philadelphia Chapter event!
    Andrew Laver
    2014 President, Metro Philadelphia Chapter
    Legal Marketing Association





    Name:  Kimberly Alford RiceKAR.jpg
    Company:  KLA Marketing Associates
    Title:   President
    Email:  Kimberly@klamarketing.net

    How did you get into legal marketing?

    Believe it or not, I responded to a blind employment ad in the Philadelphia Inquirer in September 1991. My first legal marketing stop was with Saul Ewing, a then 140-attorney. When I moved on in 1999, the attorney count was around 250.

    Describe one of your best experiences in legal marketing.

    There is no better gratification than to see the prosperous fruit of your hard work and strategic planning. Finally, the never-ending branding campaign is launched, worldwide. The massive website is launched globally to much fanfare. My favorite is seeing an attorney with whom you have worked closely in a coaching capacity be promoted - - make partner and/or assume a firm leadership position.

    What is one of your greatest challenges when it comes to legal marketing?

    The greatest challenge is educating lawyer clients to move beyond the inherent complacency and inertia in connection with executing upon strategic marketing initiatives. On an intellectual level, most understand that they must do “something” but all too often the “something” becomes ‘not much’ without constant probing. One skill set I do not enjoy about legal marketing is the “hand holding” required to accomplish the most basic of marketing initiatives.

    Do you have any words of wisdom to those who are new to the field?

    On Day One, be visible among your internal key influencers and partners. Know the “power partners” and develop them as allies. Keep them apprised of your initiatives and accomplishments and ask they share them with their colleagues and management.

    Avoid getting “trapped” on projects which are anything less than strategically valuable. Working among professionals who have very little understanding and background in the legal marketing arena, we must consistently demonstrate value so as not to be perceived as “overhead” but rather on the revenue side of the balance sheet.

    What is one thing that most people do not know about you?

    I’m a gourmet cook.



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    Founded in 1985, LMA is the authority for legal marketing - a forum that brings together legal marketing and business development professionals from firms of all sizes, consultants and vendors, lawyers, and marketing students to share their collective knowledge.

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