LMA is the universal voice of the profession, a forum that brings together CMOs and entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions, and marketing students to share their collective knowledge.   Members at every stage in their career development benefit from their LMA participation because our broad array of programs and services can be tailored to their needs:

• Entry level members may attend QuickStart that introduces them to the profession, access templates and reports to use on-the-job and take advantage of ample networking opportunities to grow their careers.
• Senior practitioners may receive special recognition in our Hall of Fame, access proprietary research studies and strengthen the profession through mentoring and training opportunities.
• Consultants, service providers and vendors may reach our members directly through advertising, chapter and national conference exhibits and participation in our exclusive online vendor directory.
• Lawyers, other professional service providers and the marketers who serve them and legal and marketing students may structure professional development activities in ways that support their objectives.

The legal marketing industry continually evolves and only those at the forefront of the profession will influence developments that will shape your future.  Your LMA membership establishes you as part of a dynamic community of peers, colleagues and friends whose advice and counsel can make your job easier and advance your career.  The following membership benefits are the foundation of that community.

Professional Development
LMA provides members with vital and timely information on a wide variety of legal marketing issues so that you may grow professionally as well as personally.

Education

Annual Conference
Our high-profile Annual Conference has become the industry's premier learning and networking event.  Unparalleled educational programs, social and networking events and access to thought leaders in legal and professional services marketing, give you the tools to transform the way you approach legal marketing. The LMA Annual Conference provides members with a forum to exchange innovative ideas and learn about industry-changing trends

Webinars
Well-known speakers provide their expertise, best practices, industry trends and forecasts to help you address legal marketing challenges. Using cutting-edge technology, LMA provides members around the world with thought-provoking, relevant educational programs that are easy to access right from your desk.

Symposia
In addition to the Annual Conference, you can hear top-level speakers at easily accessible one-day opportunities presented in different regions throughout North America. Regional symposia provide members with superior educational sessions and networking events.

Networking

Chapters
Through a network of 16 global chapters, LMA gives you the opportunity to build connections at the local level and enhance professional development through an exchange of ideas and strategies.

Committees
You have the opportunity to help shape the future of legal marketing through your involvement as an officer or committee member in the national organization and your local chapter.

Regional Events
Regional events hosted by LMA chapters combine educational sessions and networking opportunities.

Publications
Through white papers, surveys, and opinion papers, LMA gives you access to research and commentary about law firm marketing and practice development. Publications include an invaluable salary and compensation survey and other relevant market research.

Strategies: The Journal of Legal Marketing
LMA's monthly journal features articles and columns written by seasoned LMA members, leading consultants, and other professional services marketing experts. Strategies keeps you up to date on shifts in the industry and cutting-edge developments in law firm marketing and management.

LMA Web Site
At the click of a button, the password-protected Members-Only section of the LMA Web site allows you to keep in touch with colleagues, access resources, and be part of LMA’s comprehensive online community. You have constant access to:

• Articles from Strategies: The Journal of Legal Marketing
• A searchable Member Directory that is updated daily and lets you connect with any LMA member worldwide
• White papers, surveys and publications
• Chapter events calendar that outlines upcoming LMA chapter events across North America
• An interactive Job Bank where members and non-members can post opportunities that target the legal marketing industry

LMA Listserv
LMA membership includes access to an un-moderated listserv.   Legal marketing’s number one online forum is your direct link to the best of your peers’ creative thinking and guidance.  With access to 3,000 subscribers, you’ll receive answers to your most difficult questions and keep tabs on the pulse of the industry as you enjoy collaboration among like-minded professionals.

LMA Resource Center
The LMA Resource Center is a fully searchable knowledge base featuring legal marketing's best ideas, practices, methods, articles and book reviews, templates and presentations. Members have exclusive access to the competitive insights available from LMA’s knowledge bank.

Awards Program
Presented at the LMA Annual Conference & Exhibition, our nationally recognized Your Honor Awards showcase the best work by legal marketers and their service providers. Your Honor Awards consideration is open to LMA members only, and the senior level peer review process has become the industry standard to recognize and honor the accomplishments and exceptional work of legal marketing innovators.

Affiliate Connections
Through LMA global affiliations you have admission to professional development and networking opportunities that leverage your own membership.

Advertising and Exhibiting
As an LMA member, you receive special discounts and placement opportunities to advertise in LMA publications and exhibit at the Annual Conference. Reach more than 2,800 legal marketing pacesetters in targeted communication opportunities available at a fraction of the cost of less focused placements.