News
05/21/2008
Rocky Mountain Chapter
Relationship intelligence: To succeed as a lawyer You must supplement your IQ with RQ
by Janet Ellen Raasch
04/20/2008
Rocky Mountain Chapter
Good news, bad news: How lawyers and law firms can maximize media relations
by Janet Ellen Raasch
03/24/2008
Rocky Mountain Chapter
Effective law firm administration depends upon connecting with others
02/06/2008
Rocky Mountain Chapter
Small talk makes a big impression
How to use casual conversation to build your career
01/09/2008
Rocky Mountain Chapter
Have you been "duded" yet?
Bridging the generation gaps in today's law firms
11/14/2007
Rocky Mountain Chapter
Marketing and sales: Different roles in support of a common goal
What is the difference between marketing and sales? Now that law firms are starting to join the "real world" of business and thinking about sales as a discrete function, this question is generating much debate within the legal marketing profession.
10/10/2007
Rocky Mountain Chapter
Law firm marketers: Is there a seat for you at the table?
What skill set does it take for an existing law firm manager or director to get a seat at the table within this evolving law firm structure?
09/19/2007
Rocky Mountain Chapter
Associate Today; Partner Tomorrow: Business Development Skills For Young Lawyers
07/31/2007
Rocky Mountain Chapter
Changes to Colorado Rules Allow Trade Names, Referral Agreements
When the revised Colorado Rules of Professional Conduct take effect Jan. 1, 2008, Colorado law firms will be allowed to practice under trade names and enter into reciprocal referral agreements. In this program, Nancy Cohen and Reba Nance discussed these changes.
06/19/2007
Rocky Mountain Chapter
What Women (Lawyers) Want: Good Work; Respect; Flexible Options
Women and men graduate from law school in equal numbers and are hired by law firms in equal numbers. By the time they are mid-level associates, however, women are leaving firms in significantly greater numbers than men. Why? In this article, women lawyers discuss "What women (lawyers) want."
05/23/2007
Rocky Mountain Chapter
Use Competitive Intelligence To Make Better Business Decisions
In the competitive environment for legal services, most law firms recognize the need to make intelligent business decisions. The way to accomplish this is through the use of competitive intelligence -- a systematic and ethical program for the collection, analysis and management of outside information.
04/11/2007
Rocky Mountain Chapter
Divide To Conquer: Law Firms Use Strategic Teams To Master The Marketplace
In order to take a more practical approach to marketing, many law firms are forming teams to craft and implement strategic plans within targeted segments of the marketplace -- especially industry teams and client teams. Linda Hazelton discusses how to make this tactic work for your firm.
04/11/2007
Rocky Mountain Chapter
Build Revenue and Value with a Marketing Audit
With the average law firm committing one to three percent of revenue to marketing programs, regular marketing audits can ensure your marketing function is a revenue generator and not a cost center.
02/28/2007
Rocky Mountain Chapter
Rocky Mountain Chapter of the LMA: A local resource for your firm's legal marketing issues
Lawyers and law firms who want to learn more about how to use the marketing process strategically to attract more (and better) business should investigate the benefits offers by the Legal Marketing Association.
01/24/2007
Rocky Mountain Chapter
How Your Law Firm Web Site Creates An "Experience" That Impresses Or Alienates Clients
A law firm Web site is an interactive experience -- one that takes place between someone in need of information and someone in the position to provide that information. The perceived quality of the experience will be based on how easy or difficult it is for visitors to obtain the information they are looking for.
12/04/2006
Rocky Mountain Chapter
When Resolving Your Clients' Legal Issues, Don't Forget The Court of Public Opinion
Few important legal decisions take place in a vacuum. Often, legal victory for your client requires that you first determine actual public opinions surrounding an issue -- and then either work with or modify that opinion. To to this, law firms are partnering with consultants who specialize in issue-oriented research and communications.
10/16/2006
Rocky Mountain Chapter
Best Practices Help Law Firms Excel in New-Business Competitions
Ever more frequently, law firms are being asked to vie for new business -- especially high-value businesses -- by competing against other firms in some sort of "beauty contest." In this program review, national consultant Ann Lee Gibson discusses the fine points of high-stakes new-business competitions.
09/16/2006
Rocky Mountain Chapter
Check Under The Couch Cushions; Use This Money To Achieve Your Strategic Marketing Goals
If done right, a strategic approach to marketing can eat up much of your marketing budget. Where will this money come from? According to Deborah McMurray, you might be surprised at what you can find when you dig into your law firm's couch cushions.
06/22/2006
Rocky Mountain Chapter
Lawyers and law firms: Define your market; focus your message
Each lawyer and law firm faces the same problem -- how to distinguish the professional services they offer from those offered by every other lawyer and law firm. Ross Fishman discusses how lawyers and law firms can find their unique message -- and take it to market.
06/19/2006
Rocky Mountain Chapter
The ABC’s of the legal world: Key concepts for people who work with lawyers
The Rocky Mountain Chapter of the Legal Marketing Association, the Mile High Chapter of the Association of Legal Administrators, and the Colorado Bar Association provided a half-day seminar that offered a focused introduction to the legal system for non-lawyers.
05/24/2006
Rocky Mountain Chapter
Law Firms Must Market To Recruit Talented Students And Laterals
Any law firm is only as good as the lawyers who walk through the front door each morning. Three experts discuss the issues of recruiting and retaining talented law school graduates and laterals.
04/24/2006
Rocky Mountain Chapter
Rainmakers: Law firms must look to the next generation
The financial health of most law firms relies on the efforts of a few rainmakers -- lawyers who are ale to keep the new-business pipeline flowing while their colleagues focus on the practice of law. Who will make the rain fall when it comes time for your traditional rainmakers to retire or move on? In this article, Mark Maraia and John Mitchell offer simple practical tools your firm can use to address this issue.
03/12/2006
Rocky Mountain Chapter
Please release me: What do the media look for in a law firm press release?
How can lawyers and law firms make sure that their press releases stand out from all these rest? The answer is to think like a reporter. This article offers the insights of an editor, a publisher and a public relations expert.
01/31/2005
Rocky Mountain Chapter
Money changes everything: How lawyers can discuss fees with their clients
Very few attorneys really understand what their hourly rates mean to a client.
11/21/2005
Rocky Mountain Chapter
You can’t have one without the other: Market research leads to strategic plans that work
A three-member panel discussed market research at the November meeting of the Rocky Mountain Chapter.
10/25/2005
Rocky Mountain Chapter
Serve. Speak. Succeed. How to Build Your Book of Business Using Community Service and Public Speaking
A few lawyers find it easy and natural to comply with community service or public speaking requests; many more lawyers do not. Our panelists provide helpful tips for overcoming this all-too-common hurdle to success.
04/26/2003
Rocky Mountain Chapter
Performance Skills for Attorneys
Janet Ellen Raasch, Writer, Editor and Consultant to the Legal Industry, reviews the Rocky Mountain LMA April program
06/20/2008
Rocky Mountain Chapter
'Green marketing' can be tricky
'Green marketing' can be tricky Denver Business Journal - by Mark Harden Denver Business Journal
07/03/2008
Rocky Mountain Chapter
Setting the stage for lawyers: Trends in strategic marketing for law firms