Web Site Analytics
Find out if your Web site is earning its keep. by Matthew D. Sarrel Trackvia, a database software-as-a-service company, provides a customizable Internet database for small businesses looking to step up from using spreadsheets to manage information. A typical customer will find the company through a search engine or Google AdWords, go to trackvia.com, and ultimately sign up for a trial subscription. According to president Chris Basham, "We re doing a lot of online advertising and sort of living and dying by our daily traffic." Trackvia used Google Analytics and the AdWords interface for its first year, but Basham began to feel that "there was a big gap between our AdWords spending and results," so he started shopping for a Web-analytics solution that would provide real-time traffic analysis in either individual or aggregate form.