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Ric Flair sues over ads

by — last modified 10/08/2007

Oct. 8--Wrestler claims Stivers Automotive used his name, likeness without permission World champion professional wrestler Ric "Nature Boy" Flair would like to put a courtroom body slam on a Columbia car dealership. In a federal lawsuit filed last week in Columbia, the 58-year-old Charlotte personality, whose real name is Richard Fliehr, contends that Stivers Automotive of Columbia Inc. through its Freedom Suzuki dealership used his name, likeness and slogans in radio, TV and print ads this year without his permission. The 6-foot-1, 230-pound-plus wrestling legend is asking for actual and punitive damages of more than $75,000 -- the threshold for filing federal lawsuits when one of the parties lives out of state.

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