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Web Marketing Is Cozy Fit for Warm Biscuit

by — last modified 10/10/2007

About nine years ago, Vicki Bodwell started hearing complaints from her new mom friends that there were no children's bedding products available that weren't plastered with commercial licensed characters. This gave the Conde Nast ad sales rep an idea for a starting up a business. In 1999, she founded Warm Biscuit (http://www.warmbiscuit.com), a $1.2 million-a-year cataloger and online marketer of children's bedding products designed in what she terms the "vintage" style.

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