The ideal candidate will have the skills and experience to handle the following responsibilities:

• Coordinating with senior partners and/or practice group leaders, as well as the Marketing Director, to establish strategic marketing plans designed to achieve the Firm's and/or assigned practice or industry group's stated business objectives
• Analyzing and evaluating both potential and former marketing initiatives, and adjusting strategies and tactics to increase the initiatives' overall effectiveness
• Conducting secondary market research for purposes of identifying opportunities tied to increasing Firm name awareness in the marketplace; for supporting various new business development efforts; or for purposes of credentialing attorneys or practice groups
• Assisting in the management of marketing budgets tied to assigned projects or practice groups
• Assisting with the content development and maintenance of the Firm or a practice groups' microsite, web pages, or newsletters
• Managing the development, production, and distribution of promotional and collateral materials that support either on-going or non-repetitive marketing activities or programs
• Providing post-event reporting and analysis, as well as regular status reporting relative to marketing programs or practice group market planning, as assigned
• Assisting with or directly planning, promoting, and executing internal and external firmwide, office specific, or common interest group or practice group focused events
• Working with outside vendors whose expertise is in communications, advertising, software systems, and others serving Marketing
• Assisting with the scheduling of practice group meetings and record maintenance, as well as the distribution of meeting minutes for assigned practice groups, including internal and external educational programs, as requested.