5 Steps for Leveraging Your Prospects' Time of Need
Many professional services firms believe prospective clients have an ongoing interest in their services. It's not true. Prospective clients look for your services when an event triggers their interest. For example, most of us do not sit around thinking about evaluating accounting services all year, but, come tax time, we do. When do your prospects think about you and how can you leverage that?
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Authors: Brent Larlee
Published Date: 04/09/2008