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The Short of It: Thelen Rebrands ItselfThelen Reid Brown Raysman & Steiner had well-laid plans to rechristen itself with the shorter and catchier "Thelen" -- but the branding effort was held hostage by a lone Korean cybersquatter. The marketing move, which launched Monday with a new logo and Web site, was threatened by the distant owner of the "thelen.com" domain name, Thelen lawyers say. Click here for the full article from The Recorder. Authors: Zusha Elinson Published Date: 10/19/2007 |
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