The New Advertising Outlet: Your Life
The success of Nike+ is bad news for the traditional media companies that have long made money from Nike’s television commercials and glossy magazine ads.
Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That’s down from 55 percent 10 years ago, according to the trade publication Advertising Age.
Click here for the full article from The New York Times.
Authors: Louise Story
Published Date: 10/14/2007