Principles of Law Firm Advertising and Positioning
LMA member Peter Darling suggests 9 principles on Advertising and Positioning for Law Firms in a two-part post on his Business Development blog.
- Principle One: At Any Cost, You Must Get Attention
- Principle Two: You Must Address What Your Clients Care About – And It Isn’t You
- Principle Three: Design Matters. A Lot.
- Principle Four: You have to repeat yourself
- Principle Five: Advertising is Not Logical
- Principle Six: You Do Not Know What You’re Doing
- Principle Seven: Keep it Paris Hilton Simple
- Principle Eight: A List of Images You Should Never, Ever Use In Law Firm Advertising, No Matter What Because They’re Incredibly Clichéd and Bespeak A Complete Lack of Creativity So Overpowering As To Alter The Very Fabric of Time and Space
- Principle Nine: Educate Yourself
Authors: Peter Darling
Published Date: 10/04/2007